Legacy Course Catalog
MGMT 423 - New Product Development
| Effectivity: | 08/20/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | New Product Developmt |
| Description: | Provides an overview of the new product development process. Detailed insights are provided in the "fuzzy front end" of this process. Targeting positioning, and product decisions are also covered. The second half of the course completes the marketing mix and covers various market testing and product launch issues. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
