Legacy Course Catalog
BUS M301 - Introduction To Marketing Management
| Effectivity: | 08/20/2007 - Fall 2007 *** @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Intro To Mkt Mgt |
| Description: | Overview of marketing management in a dynamic competitive environment and tolls for decision-making, from both the firm's and the consumer's viewpoint. Application to global markets and other business disciplines. Provides a firm foundation marketing theory and marketing lexicon. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
