Purdue-related startup guarantees to improve battery performance for Android apps

November 10, 2015  

WEST LAFAYETTE, Ind. - App developers could see the energy footprint of their programs on smartphone batteries reduced by participating in a program created by a Purdue-related software startup that promises to find an energy optimization plan or provide a money-back guarantee.

Mobile Enerlytics LLC created its App Energy Challenge to pinpoint software coding that results in wasted energy dissipation of mobile apps that run on the Android operating system and remove it on behalf of the creators of the apps. Y. Charlie Hu, CEO and co-founder, said achieving these goals could bring many positive outcomes to app developers and their customers, who could see longer battery life running the optimized apps.

"By removing these energy bottlenecks, application developers can significantly reduce the energy drain of their apps. This could lead to higher app ratings, more downloads, longer battery life and happier customers," said Hu, who is a professor in Purdue's School of Electrical and Computer Engineering. "A single line of code can create an energy hotspot, and sometimes changing the data structure or moving it can drastically reduce the resulting energy drain."

To participate in Mobile Enerlytics' App Energy Challenge, developers send their Android Application Package, or APK, and the typical usage scenarios to the company. Hu and his colleagues will measure the energy drain it would cause on a typical smartphone in the situations provided. The cost to participate in the challenge is $2,000.

"We will give ourselves one month to analyze, inspect and develop an optimization plan for the app that will reduce energy drain by at least 30 percent," Hu said. "After the month has ended, we will send the plan to the developer. We also will offer a free, one-month subscription to eProf, our software that pinpoints the energy hotspots in an app's source code.

"If we can't create a plan that reduces energy drain at least 30 percent, or if the developer can't replicate our findings, we will refund their money in full."

Hu said the eProf software has already benefited Mobile Enerlytics' clients in the app industry.

"Several leading app vendors, who wish to remain anonymous for competitive advantage reasons, have already used eProf to reduce their app battery drain by 60 to 80 percent," he said.

Complete terms and conditions to the challenge are available at http://mobileenerlytics.com/challenge-terms.php

Mobile Enerlytics has been chosen as one of 16 teams to participate in the Alchemist Accelerator program, which is designed to assist startups whose revenue comes from enterprises rather than consumers. The company also recently completed a large-scale study of smartphones in everyday use with researchers at Purdue University and Intel Corp.

About Mobile Enerlytics LLC

Mobile Enerlytics is an Indiana-based technology company with the mission of developing technologies that extend smartphone battery life by enabling energy-centric mobile app design. Mobile Enerlytics develops software and energy analytics that empowers app developers to pinpoint energy bottlenecks of mobile apps and to reduce their energy footprint.

About Purdue Research Park

The Purdue Research Park is the largest university-affiliated business incubation complex in the country. The Purdue Research Park manages the Purdue Technology Centers in four sites in Indiana: West Lafayette, Indianapolis, Merrillville and New Albany. The more than 260 companies located in the park network employ about 4,500 people who earn an average annual wage of $63,000. The park is managed by the Purdue Research Foundation, which received the 2014 Incubator Network of the Year from the National Business Incubation Association for its work in entrepreneurship. For more information about funding and investment opportunities in startups based on a Purdue innovation, contact the Purdue Foundry at foundry@prf.org. 

Purdue Research Park contact: Steve Martin, 765-588-3342, sgmartin@prf.org 

Source: Y. Charlie Hu, ychu@mobileenerlytics.com 

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