Spensa Technologies expands staff, announces two new leadership positions

September 24, 2014  

WEST LAFAYETTE, Ind. – An agriscience company that develops and markets precision agricultural technologies is hiring two executives who bring a combined 25 years of experience in IT infrastructure, implementation, training and support.

Spensa Technologies Inc., a Purdue Research Park-based company, has hired Edward Lee as vice president of business operations, and Zachary Baiel as director of customer relations.

Lee has more than 15 years of experience leading projects in software and IT infrastructure industries, and has extensive experience consulting for Fortune 500

Edward Lee

Edward Lee
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companies. He earned an MBA from the Krannert School of Business at Purdue University, along with a bachelor's degree in industrial engineering, also from Purdue.

Baiel has more than 10 years of experience in IT implementation, training and support. He was a system administrator and classroom technology integrator for the West Lafayette Community School Corp.

"The depth of experience and knowledge that Ed and Zach bring to Spensa will help us further our strategic goals in both product development and sales," said Johnny Park, president of Spensa Technologies and a Purdue research assistant professor in electrical and computer engineering.      

Zachary Baiel

Zachary Baiel 
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Spensa's product line includes the Z-Trap, an insect-trapping device that automatically detects the number of target insects captured by the trap and sends the data wirelessly to the grower's mobile phone or computer.

Spensa has also developed an online data application, MyTraps.com, that helps growers and pesticide consultants electronically track the number of insects in their crop fields so they can better control crop damage caused by insects and improve the use of insecticides.

About Spensa Technologies Inc.

Spensa Technologies is a startup housed in the Purdue Research Park of West Lafayette. The company was founded in 2009 by Johnny Park, president and CEO. Spensa's mission is to design, develop and deliver novel technologies for the agricultural industry that will reduce reliance on manual labor, foster eco-friendly farming and enhance crop production efficiency. Their technologies leverage the team's world-leading expertise in wireless sensor networks, robotics and computer vision.

About Purdue Research Park

The Purdue Research Park is the largest university-affiliated business incubation complex in the country. The Purdue Research Park manages the Purdue Technology Centers in four sites in Indiana, West Lafayette, Indianapolis, Merrillville and New Albany. The more than 260 companies located in the parks employ about 4,500 people who earn an average annual wage of $63,000. The park is managed by the Purdue Research Foundation, which received the 2014 Incubator Network of the Year by the National Business Incubation Association for its work in entrepreneurship. For more information about funding and investment opportunities in startups based on a Purdue innovation, contact the Purdue Foundry at foundry@prf.org

Writer: Hillary Henry, HKHenry@prf.org

Media contact: Cynthia Sequin, Purdue Research Park, 765-588-3340, casequin@prf.org

Source: Johnny Park, 765-588-3592, johnny.park@spensatech.com

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