Nonprofit Entrepreneurship
Startups enable altruism

Startups enable altruism

Emily Mishler recruited fellow HHS students to help launch a nonprofit company that sells seasonal scarves to raise funds for charities.
Photo provided

For senior apparel design and technology major Emily Mishler, starting her own business meant supporting worthy causes. Her company, Get Involved–Be the Change Inc., recently launched its 2015 summer collection of scarves.

Mishler's online startup raises funds for nonprofits. Every season the fashion company works with a different charity, such as the American Heart Association or Girls on the Run. Since forming in September 2014, the company has donated more than $5,500 to eight different charities.

To help her make a difference, Mishler recruited fellow Purdue fashionistas: Award-winning designer and seamstress Blake Reifers (BS '13) works on production and sourcing and HHS junior Kayla Bacon does product photography and marketing.

"Purdue has provided a foundation for everything we do — from designing products, creating samples, defining and targeting markets, building production efficiency, to providing resources and mentors like the Foundry," Mishler says. "We plan to maintain our current level and quickly scale up."


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