Marketing and Social Media For Your Veterinary Clinic
The Marketing and Social Media for Your Veterinary Clinic module discusses the impact of marketing strategies and provides solutions to help market your practice successfully to clients.
Topics include the study of client-buyer behavior, advertising and promotion, online marketing, market segmentation, competitive analysis, and pricing issues. Case analyses and class discussions will provide participants with experience in developing appropriate marketing strategies and in choosing tactics to implement a marketing plan for their respective practices.
Daniel McQuiston is an associate professor of marketing in the College of Business Administration at Butler University and a visiting associate professor of management at Purdue. He has taught in the Krannert School of Management's executive MBA program and in its food and agribusiness MBA program, which is conducted with the Purdue College of Agriculture.
McQuiston's teaching interests include marketing management, industrial marketing, personal selling and sales management, marketing decision-making, organizational buying behavior, strategic alliances in industrial distribution channels, customer service, and agricultural marketing.
Bill Schroeder is the founding owner of InTouch Practice Communications, a company dedicated to helping veterinary clinics manage their marketing strategies. As a guest speaker, Bill will address your needs and concerns when it comes to marketing your practice in the digital world. Aside from being an energetic speaker, Bill also seeks a connection with those in the classroom by asking opinions and drawing from their experiences. And you leave campus with the skills and action plan to succeed.