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March 7, 2008 Marketing guru, former White House adviser to speak at manufacturing summitWEST LAFAYETTE, Ind. -
Advancing Manufacturing VII: The Impact of Innovation on Manufacturing Competitiveness will take place on campus and will examine ways industry can be competitive in an ever-changing world. The conference is expected to attract 400 attendees. "From engineering to pharmaceutics to computer science, research at Purdue epitomizes innovation and it's our responsibility as a land-grant institution to pass our knowledge on to Indiana manufacturing," said John Sullivan, director of Discovery Park's Center for Advanced Manufacturing. "The big picture is that Purdue is leading people who are involved in a constant quest to identify the major shifts in manufacturing in America and the world, and helping them plan how to position their companies accordingly." The summit begins at 9 a.m. in Stewart Center's Fowler Hall. Hubbard will give the morning keynote speech at 10 a.m.
Hubbard is the former assistant to the president for economic policy and director of the National Economic Council. He joined the Bush administration following the 2004 re-election. According to his official White House biography, Hubbard has owned and operated a number of businesses. In addition, he served in the Bush-Quayle administration as executive director of the Council on Competitiveness. Hubbard's talk will be followed by presentations by Carol D'Amico, president and CEO of Conexus Indiana and Robert Noble, Consul General of Canada. A poster session on manufacturing-related research by students from Purdue and other colleges and universities throughout Indiana and Canada will be available all day. Hall will begin speaking at 12:30 p.m. He is the founder and CEO of Eureka! Ranch, an inventing, training and research firm based in Cincinnati, Ohio, that advises some of the world's top corporations including Nike, Walt Disney, Kellogg's and American Express.
"I'm going to review new research on how manufacturing companies can ignite the chain reaction of top-line growth," Hall said. "I'll also review the results of some 1,300 hours of front-line work with small- and medium-sized companies plus the latest Eureka! Ranch research on the science of growth." Known for his plain talk, energetic style and bold approach, Hall has said he "transforms the art of marketing and innovation into a reproducible science." Dateline NBC described him as "an eccentric entrepreneur who just might have what we've all been looking for ... the happy secret to success." He is the author of four books including "Jump Start Your Brain," "Maverick Mindset," "Jump Start Your BUSINESS Brain" and "Jump Start Your MARKETING Brain." He also has appeared on a wide range of network radio and television programs. The summit wraps up at 5 p.m. A complete summit schedule and online registration is available at https://www.purdue.edu/dp/amap/. In addition to the Center for Advanced Manufacturing, summit sponsors include Conexus Indiana, Indiana Economic Development Corp., Indian Manufacturers Association, National Institute of Standards and Technology Manufacturing Extension Partnership, and Purdue University Technical Assistance Program. "Through Discovery Park and the Center for Advanced Manufacturing, Purdue is helping manufacturers in Indiana and across the Midwest grow our economy and create quality jobs," said Alan Rebar, executive director of Discovery Park. "And this annual summit gives Purdue and manufacturers a window to what's needed to remain one step ahead of our global competitors." Purdue's Center for Advanced Manufacturing at Discovery Park supports research to develop and improve manufacturing processes, productivity and materials in conjunction with Indiana manufacturers. The center for the last two years has sponsored regional manufacturing summits to address local issues and challenges, and explore opportunities for collaboration. Writer: Maggie Morris, (765) 494-2096, maggiemorris@purdue.edu Sources: John Sullivan, (765) 494-1279, john.p.Sullivan.1@purdue.edu Steve Shade, (765) 494-1279, sashade@purdue.edu
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