In the spotlight

Purdue to make a difference with new brand 'Makers, All'

As part of its Homecoming celebration, Purdue is unveiling a new brand campaign, "Makers, All," that celebrates the University's legacy as well as its future promise. "Makers, All" reflects on the athletic nickname the football team acquired in the late 1800s.

"The beauty of this strategy is that it is truly unique to Purdue. In the higher education sector, we see tremendous similarity in the advertising and messaging of various institutions. We know Purdue is special -- is different from other institutions. I am very proud this strategy sets us apart and that even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media. "'Makers, All' embraces the University's strengths -- energy, optimism, enthusiasm, curiosity and reliability -- while staying grounded in the historic Boilermaker reputation. It is uncomplicated, powerful and real. It brings to life the University's persona as a visionary institution that serves as a catalyst for transformation." Read more...

Featured News for Employees

APSAC, CSSAC to hold Resource Fair

The Administrative and Professional Advisory Committee and Clerical and Service Staff Advisory Committee will highlight campus programs, courses and services available to employees at a Resource Fair on Oct. 25. Read more...

Money Smart Week to offer financial presentations, more

Money Smart Week 2010 will be held Oct. 18-22 at Purdue, and during that week, WorkLife Programs is offering daily noon-hour programming on a variety of financial topics. Read more...

Martin Award nominations due Oct. 22

Nominations for the Eudoxia Girard Martin Memorial Staff Recognition Award are being accepted through Oct. 22. Read more...

ITaP schedules SharePoint training, users/developers group meeting

ITaP today will hold introductory and newly created intermediate training sessions, as well as a users and developers group meeting, for SharePoint -- a Web-based collaboration platform from Microsoft that's one of ITaP's most popular services. Read more...

People

Doering named director of Purdue Climate Change Research Center

Longtime Purdue agricultural economics professor Otto Doering has been named director of the Purdue Climate Change Research Center, the University's interdisciplinary effort focusing on research and education in global climate change. Read more...

Research News & Special Reports

Twitter app in the classroom increases involvement, research finds

A pilot study of a new technology that lets students use Twitter and text messages during and after class has found that it increases student engagement and is used more often by higher-performing students. Read more...

New Purdue lab offers advanced water-engineering features

Purdue on Saturday (Oct. 16) will dedicate a new civil engineering laboratory housing advanced hydrology and hydraulics facilities for teaching and research related to water resources. Read more...

Researchers in various studies looking for participants

Here is a list of research studies that currently are looking for participants. Read more...

General News

Purdue names 2010 Homecoming queen and king

Purdue students Brandon Krozel and Sara Wagner were crowned the 2010 Homecoming king and queen during a Wednesday (Oct. 13) campus pep rally. Read more...

Purdue Sports

2010-11 Purdue wrestling season preview

The Purdue wrestling team is set to open its year on Saturday with the first practice of the season. The Boilermakers are set for their best season in recent history, returning seven NCAA Championship qualifiers and seeking their first top-10 national finish since 1991. Read more...

Events

• This week's events
• Events for the next four weeks

• Scholarship of Engagement Conference set for Oct. 28
• WBAA to kick off fall pledge drive with 'Power Hour'