VPMP Features and Objectives

Features

  • Veterinary Practice Management Program modules feature intensive classroom instruction from faculty experts with experience teaching human resources, accounting and finance, marketing, and strategic planning to veterinary professionals.
  • Participants receive continuing education credits for each module completed. After satisfactorily completing all four modules, you will receive a VPMP certificate from Purdue’s Krannert School of Management and the College of Veterinary Medicine.
  • You will learn analytical skills to use in decision-making when you return to your veterinary practice. You also will participate in veterinary-specific business case presentations to reinforce the program's emphasis on application.
  • There are frequent opportunities to interact with practitioners and practice team decision-makers from a range of veterinary businesses and geographic locations.
  • Each module accommodates the business needs of attendees with convenient Friday-Saturday-Sunday seminars that minimize time away from the practice.
  • Participants receive pre-session reading material and assignments to complete prior to arriving on campus. Attendees also should anticipate some evening group study and case preparation assignments.
  • When meeting at Purdue, participants gather in the Krannert Center for Executive Education and Research and other campus facilities in West Lafayette, Indiana. Designed specifically for executive education, the Krannert Center has arena-style classrooms, smaller study rooms for break-out groups, and comfortable lounges.

Objectives

  • The program provides essential knowledge for effective decision-making and on-the-job performance with a series of courses designed to increase the overall managerial effectiveness of veterinary professionals.
  • The state-of-the-art management techniques, tools, and skills learned in a context relevant to the practicing veterinarian and the practice manager will enable participants to make improvements in the profitability and efficiency of their veterinary practices.
  • Veterinarians and practice managers will gain confidence and competence in utilizing long-term, strategic thinking to plan for the future.
  • It's an opportunity to study real-world business issues in a stimulating, interactive, academic setting focused on the realities of working in the veterinary medical profession. Attendees develop a better understanding of veterinary businesses by exploring the problems and opportunities in a rapidly changing industry. Participants will interact and share experiences with colleagues to learn ways to cope with common management issues.

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