January 5, 2010

Indy Audio Labs hires sales, distribution representatives

Officials at Indy Audio Labs LLC, a Westfield company that develops and markets the brands, announced the hiring of Bruce Borenstein as acting vice president, North American Sales. They also named American Tradco LLC as their manufacturer's representative for international markets.

Borenstein has more than 30 years of experience in consumer electronics and technology. His professional positions range from sales and executive management to business consulting. He previously was the executive vice president of the Neat Company in Philadelphia.

"Bruce brings an ideal combination of direct experience with ground-up establishment of distribution along with a deep understanding and involvement in the consumer electronics industry. I am confident that Bruce will help us find the right channel partners to successfully relaunch Aragon and Acurus in 2010," said Rick Santiago, CEO and co-founder of Indy Audio Labs, an affiliate of the Purdue Research Park at AmeriPlex-Indianapolis.

Santiago explained how American Tradco will assist the firm.

"Since acquiring the brands in 2009, Indy Audio Labs has received several international inquiries and interest in the relaunch of Aragon and Acurus," he said. "Sheldon Combs and American Tradco have long-established relationships with some of the best A/V distributors and retailers around the globe. Sheldon is successful because he takes time to understand the needs of his customers and, in doing so, develops strong relationships. American Tradco is ideally suited to help us serve our international customers most effectively in this critical season of returning to market with Aragon and Acurus."

Ted Moore, Indy Audio Labs COO and co-founder, spoke about Indy Audio Labs' 2010 product launches.

"Our 2010 product lineup is designed to continue the Aragon and Acurus brand legacy by providing our customers with the reliability, performance and value they've come to expect along with cutting-edge capabilities not typically found in this class of product," he said.

Indy Audio Labs will provide an invitation-only preview of its new product lineup at the 2010 International Consumer Electronics Show in Las Vegas from Jan. 7-10.

Aragon and Acurus sales inquiries from international distributors, retailers and electronics systems contractors should be directed to American Tradco via international.sales@indyaudiolabs.com or directly to Sheldon Combs at sheldon.combs@gmail.com.

North American sales inquiries should be directed to Borenstein at bruce.borentstein@indyaudiolabs.com. General inquiries may be directed through the Indy Audio Labs main sales address sales@indyaudiolabs.com.

About Indy Audio Labs LLC

Founded in late 2008 by Rick Santiago and Ted Moore, Indy Audio Labs designs and manufactures audio and video products carrying the Aragon and Acurus brand names. Aragon and Acurus were originally established by Mondial Designs in the mid-1980s and have, over time, established a worldwide reputation for providing a unique combination of American-made high-end A/V performance at a sensible cost for enthusiasts and sound professionals alike. The firm is a member in good standing of CEA and CEDIA.

About Purdue Research Park at AmeriPlex-Indianapolis

The Purdue Research Park at AmeriPlex-Indianapolis is located along the I-70 corridor near the Midfield Terminal of the Indianapolis International Airport. The technology park, under development by Purdue Research Foundation and Holladay Properties, is the centerpiece of the latest 400-acre phase of AmeriPlex-Indianapolis, a nearly 1,500-acre development.

To the Purdue Research Park, https://www.purdueresearchpark.com

Purdue Research Park contact:
Steve Martin, 765-588-3342, sgmartin@prf.org

Sources:
Richard J. Santiago, 866-559-5113, rick.santiago@indyaudiolabs.com

 Ted Moore, 866-559-5113, ted.moore@indyaudiolabs.com