September 28, 2006|
Motorcycle campaign drives safety message to 'involve you'WEST LAFAYETTE, Ind. Motorcycle safety awareness for both motorcyclists and drivers of cars and trucks is the primary goal of a new health campaign designed by a Purdue University professor and her students.
The campaign, Motorcycle Safety at Purdue, is working with American Bikers Aimed Toward Education, Purdue's football team, Greater Lafayette CityBus, Action Motor Sports, University Bookstore and Follett's Bookstore. From 10 a.m. to 2 p.m. Tuesday (Oct. 3), representatives from the Motorcycle Safety at Purdue Coalition will distribute safety information at Purdue's Memorial Mall. The event also coincides with Purdue Student Government's Health and Safety Day.
Nationally, more than 4,000 motorcyclists died and 76,000 were injured in crashes during 2004. In Indiana, motorcyclists are 21 times more likely than those in cars and trucks to die in a crash, Mattson says. In 2005 there were 100 motorcycle crashes in Tippecanoe County that resulted in 68 injuries and seven fatalities, according to Purdue's Center for the Advancement of Transportation Safety. Riders under the age of 30 and over 40 are more likely to be involved in accidents that result in injuries or fatalities, Mattson says.
Safety tips for riders, other motorists, and riders' family members and friends can be found on the campaign's Web site at https://www.itinvolvesyou.com.
Mattson and her students began creating the campaign in fall 2005 by researching motorcycle safety and conducting focus groups with riders, motorists, and riders' family members and friends about community concerns regarding motorcycle safety. Mattson has incorporated aspects of campaign planning in her undergraduate and graduate health and organizational communication classes. A core group of students also has formed a student organization with the same name.
In addition to the community partners, the Motorcycle Safety at Purdue organization has received funding from the Motorcycle Safety Foundation, the Office of Engagement and the College of Liberal Arts.
The Department of Communication is housed in the College of Liberal Arts.
Writer: Amy Patterson Neubert, (765) 494-9723, email@example.com
Sources: Marifran Mattson, (765) 494-7596, firstname.lastname@example.org
Andrew King, Motorcycle Safety at Purdue student media coordinator, email@example.com
Purdue News Service: (765) 494-2096; firstname.lastname@example.org
To the News Service home page