sealPurdue News

April 29, 2003

Krannert to test drive Intel's Centrino tech, digital Business Week

WEST LAFAYETTE, Ind. – Intel Corp. has chosen Purdue University's Krannert School of Management to test Centrino, the chipmaker’s new wireless platform, in business school environments.

One of the high-tech products the Krannert School MBA students and faculty can access on their wireless laptops is Business Week’s new digital media product.

"We've been asked to put these new products through their paces in a business school environment," said G. Logan Jordan, Krannert School associate dean for administration. " Krannert is known as a techno-MBA school, and we've retrofitted wireless computer technology in our current building and have built it into Rawls Hall, which will come on line this summer. "

Krannert received what Jordan described as a "seed grant, which distributes products to thought leaders to generate interest in others. " The grant took the form of five laptop IBM computers with the Centrino technology, which includes a new mobile processor, related chips and wireless networking capability that work together to give the mobile computer user untethered access and more capabilities.

Intel announced March 12 that its Centrino technology was the next step in "unwiring the PC. " Jordan said Intel is spending $300 million to roll out the product, the company's biggest marketing outlay since the introduction of the Pentium chip.

Jordan described Centrino as the "foundation technology for thinner, lighter, more power-efficient notebooks and tablet computers. The bottom line is the Centrino chip will allow more computer power to be packed into smaller spaces. "

In Intel's eyes, Centrino is the next big thing.

In addition to the Centrino testing, Krannerts will also be getting a first look at the digital media version of BusinessWeek magazine that Zinio Systems Inc. is offering. More than just a magazine on a PC, digital media allows significant searching, referencing and archival capabilities that are important in the business school environment, Jordan said.

"Centrino gives us a glimpse of future computing platforms, and the digital Business Week , gives us an over-the-horizon view of how content will increasingly be provided, " Jordan said. "It is exciting to be able to give our students and faculty an early look at this technology and provide feedback to the developers. "

Writer: Mike Lillich, (765) 494-2077,

Sources: Logan Jordan, (765) 494-4370,

Purdue News Service: (765) 494-2096;

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