April 11, 2003
Krannert School center offers international business interns
WEST LAFAYETTE, Ind. Purdue University's Center for International Business and Research (CIBER) is offering Indiana businesses international student interns to do market research this summer.
Based at the Krannert School of Management, the CIBER interns are international MBA students who are returning to their home countries for the summer. The program is called the Summer International Market Research Assistance Program.
"One of the unique things that CIBER can do is match the Krannert School's strengths with the needs of small- to medium-size Indiana companies who export their products or would like to export their products," said Greg Cutchin, CIBER's managing director. "Krannert's MBA candidates represent 35 to 40 percent of the class, and they come from 30 different countries."
Cutchin said international MBA students often return home between their first and second years and take with them the business skills to do in-country market research that otherwise would be prohibitively expensive.
Some areas the interns can research are publicly available market data, wholesale and retail distribution channels, competitive products and local manufacturers, trade barriers, and prospective local product representatives and distributors.
In addition to bringing native knowledge of the culture, interns can conduct interviews, visit embassies, distributors, brokers, and wholesale and retail outlets.
Cutchin said the cost of research projects could range from $1,500 to $6,000, depending upon the nature of the research a company needs and whether a company contracts for research in one or a number of countries. The final figure depends upon what the company negotiates with the individual intern.
For more information, contact Cutchin at (765) 494-4467, email@example.com.
Purdue's CIBER, one of 30 such centers nationally, was established at the Krannert School in 1993 to support research in international business and provide services and programs to assist businesses in the global marketplace.
Writer: Mike Lillich, (765) 494-2077, firstname.lastname@example.org
Source: Greg Cutchin, (765) 494-4467, email@example.com
Purdue News Service: (765) 494-2096; firstname.lastname@example.org
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