sealPurdue News

October 9, 2002

Purdue offers free innovation and entrepreneurship lecture and workshop

WEST LAFAYETTE, Ind. – Purdue's Technology Transfer Initiative and the Burton D. Morgan Center for Entrepreneurship are presenting a program on Oct. 17-19 on innovation and entrepreneurship for Purdue students and faculty, businesses, and the general public.

The free program, Innovation as a Process: Structuring Your Venture for Success, includes an evening lecture and a one and one-half day workshop on the innovation process.

Ronald J. Steuterman, director of Purdue's Technology Transfer Initiative, said: "We'd like to involve not only the Purdue community but also Greater Lafayette and businesses statewide along the full range of entrepreneurial activity – from curiosity and interest to venture-capital ready companies, all the way to existing enterprises that aspire to a more aggressive, innovative approach to their businesses."

Consultants Marcia Rorke and James Shipley will present the introductory lecture on innovation as a process, venture structure and financing from 7-8:30 p.m. Thursday, Oct. 17, in the Purdue Memorial Union's South Ballroom. Seating is limited and available on a first-come basis.

The intensive one and one-half day new venture analysis workshop, designed for Purdue- and Indiana-based companies, as well as faculty and students seriously considering a business startup, will take place on Friday and Saturday, Oct. 18 and 19. There are still places available, but attendance is limited to 30 teams with a maximum of three individuals per team.

Friday, day one of the workshop, covers how innovation works, building a manufacturing business and commercialization planning. On Saturday, three teams will be chosen to participate in a live case analysis of their venture.

The new venture analysis workshop is based upon "From Invention to Innovation," a monograph Rorke co-produced for the U.S. Department of Energy.

Rorke founded Mohawk Research Corp., a consulting company specializing in innovation and new product development. She is a trustee of the Licensing Executives Society, has been chairman of the Commercialization Committee, co-chair of the Small Business Committee (1989-94), a member of the American Association for the Advancement of Science and a member of the Product Development Management Association.

Shipley has more than 30 years experience in technology-related venturing and investment, management, operations and engineering. His technical background, a doctorate in electronics engineering and computer science, is in systems and electronics engineering, instrumentation, automatic control, applied mathematics and statistical decision-making under uncertainty.

He also founded and served as president of Columbia Basin Ventures LLC, a venture capital firm in the state of Washington.

The lecture and workshop are sponsored by the Lilly Endowment. There is no charge for the lecture or the workshop, and lunches are provided.

The workshops are the first educational activity at the recently announced $7 million Burton D. Morgan Center for Entrepreneurship, directed by Richard A. Cosier, Krannert School dean and Leeds Professor of Management.

Don Blewett, associate director of the center for entrepreneurship, said that the innovation workshops are the first of a series of lectures and presentations made possible by the Lilly Endowment.

"We want to engage our Krannert students and faculty, as well as the rest of the campus, in a wide range of entrepreneurial thinking in our lectures, forums and workshops," Blewett said. "The entrepreneurship center in the context of Discovery Park can change the culture of Purdue."

Teams wishing to participate in the workshop should contact Steuterman at (765) 494-4437 or Blewett at (765) 494-4485.

A detailed schedule of the lecture and workshop, as well as biographies of Rorke and Shipley, can be found on the web.

Writer: Mike Lillich, (765) 494-2077,

Sources: Ronald Steuterman, (765) 494-4437,

Don Blewett, (765) 494-4485,

Purdue News Service: (765) 494-2096;

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