Internal Use Requests

We want to connect your campus department/academic unit with the power of the Purdue brand. As a university, our brand defines who we are. It represents our attributes, personality and our values. It shows the power of Purdue. 

It's important to make sure you follow some simple guidelines — so we can maintain the integrity and value of the Purdue brand. 

How to Create a Purdue Branded Item for your Department or Academic Unit 

  1. Find a Purdue licensee to make your item
  2. Have the licensee submit your design to our licensing agency, Learfield Licensing
    Make sure they include:
    • The department the item is for
    • What the item is being used for (whether it is being sold or given away and by what entity will determine if the item can be royalty exempt)
  3. Once the design is approved, the vendor can produce and deliver your item

*All local licensees have received training on Purdue's brand standards and generally know what we will and will not approve. Once the design is submitted by the vendor to Purdue Trademarks and Licensing, approval typically takes one to two business days before production can start.

NOTE: To comply with Purdue brand standards and trademark policy, departments and academic units must use an approved Purdue licensee and follow the use guidelines below and the standards within the University's brand manual.

In addition, Purdue Trademark Licensing will not approve the use of trademarks in text or graphics that are judged to be sexually suggestive; denigrate any groups, including another college or university; or infringe on the rights of other trademark owners. Purdue Trademark Licensing will not approve products that do not, in Purdue Trademark Licensing's sole discretion, meet minimum standards of quality and/or good taste or those that are judged to be dangerous or carry high product liability risks.

Purdue Trademark Licensing will not approve the use of trademarks on any product or design that, in Purdue Trademark Licensing's sole discretion, may violate NCAA rules. This applies to product designs incorporating:

  • Jersey numbers, except on authentic or replica merchandise
  • Photos or any other likeness of a current student-athlete
  • Names of student-athletes
  • Nicknames of student-athletes

What May I Use?

Permitted Logos

Motion P logo

The Motion P is primarily used by Purdue Athletics, but may also be used by all student organizations, including sport-related clubs. The mark must stand alone and may NOT be incorporated into a logo design.

Purdue Pete logo

Purdue Pete may be used by student organizations, but they may not alter his appearance without written consent from Purdue Trademarks and Licensing.

The Boilermaker Special logo

The Boilermaker Special logo is primarily used by Purdue Athletics, but can also be used by officially recognized Athletics student booster clubs such as the Paint Crew and Ross-Ade Brigade, and sport-related clubs. This mark should not be used by academic or administrative units. The mark must stand alone and may NOT be incorporated into a logo design.

The Purdue University signature mark

The Purdue University signature mark (including its approved variations) may be used by academic and administrative units, as well as academically centered student groups. The mark must stand alone and may NOT be incorporated into a logo design.

Purdue’s iconic landmarks may be used by student organizations as part of their brand identity, BUT may NOT be used on any product for fundraising profit. Examples of campus icons include buildings, signage, statues and fountains.

Using the Brand — Licensed Vendors

Purdue grants licenses to companies to produce items featuring our logos and words.

Your campus department or academic unit should use our licensed vendors when creating promotional items and other pieces so you know you'll get quality goods that will positively reflect the Purdue name. 

Licensed products maintain the integrity of the Purdue brand and benefit the University in many ways:

  • All royalties (minus expenses) from Purdue licensed product benefit student scholarship funds.
  • As members of the Fair Labor Association and Workers Rights Consortium, buying licensed product ensures that Purdue is FLA-compliant.
  • Licensed vendors are engaged partners with the University and patronizing these businesses acknowledges that commitment.

Contact 

Purdue logos/marks used on merchandise: Erika Austin, austin55@purdue.edu, 765-494-1733.

Print collateral, sponsorship and advertising: purduebrand@purdue.edu, 765-494-3940. For examples of University promotions, visit the Purdue Marketing and Media website.

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

2014 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by Office of Trademarks and Licensing

If you have trouble accessing this page because of a disability, please contact Office of Trademarks and Licensing at trademarklicensing@purdue.edu.