Summer 2022 Discover
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Description
*formerly known as ICD
8 weeks, 5 online workshops
Application Deadline: May 29, 2022
June 3 from 12-2 p.m. ET - Course Orientation
June 17 from 12-2 p.m. ET - Product-Market Fit
July 1 from 12-2 p.m. ET - Customer Discovery
July 15 from 12-2 p.m. ET - Market Assessment
July 29 from 12-2 p.m. ET - Commercialization Pathway
This online workshop will help you explore the commercial viability of your deep tech innovation idea/IP. We teach the Lean LaunchPad approach (also called Lean Startup), a process to help you systematically test key assumptions about your technology and the customer problems it might be able to solve better than current alternatives. This assessment of “technology-problem fit” is the critical first step toward commercial success for any technology venture. The learning objectives are:
- Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Business Model Canvas
- Understand customers’ problems (“pain points”) from THEIR perspective
- Map your customer ecosystem to understand customer roles, requirements, and decision processes
- Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation
- Explore the size of your potential market, assess the competition, and identify a first target market
- Develop a commercialization roadmap identifying key milestones and required resources to move your idea forward
This course is for researchers and students with deep tech IP and a strong interest in commercializing their technology. Researchers from other Midwest universities are welcome to apply.
Learn More
For more information contact: Geetali Pradhan, Techonology Commercialization Specialist, at gpradhan@purdue.edu
Contact Details
- Geetali Pradhan
- gpradhan@purdue.edu
- 49-60960