{"id":5202,"date":"2026-08-26T06:00:00","date_gmt":"2026-08-26T06:00:00","guid":{"rendered":"https:\/\/www.purdue.edu\/operations\/?p=5202"},"modified":"2026-08-26T14:57:43","modified_gmt":"2026-08-26T14:57:43","slug":"purdue-alumna-brings-new-business-to-west-lafayette-launches-automated-beauty-and-wellness-retail-store","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/operations\/blog\/2026\/08\/26\/purdue-alumna-brings-new-business-to-west-lafayette-launches-automated-beauty-and-wellness-retail-store\/","title":{"rendered":"Purdue alumna brings new business to West Lafayette, launches automated beauty and wellness retail store"},"content":{"rendered":"<div id=\"modal-ready\">\n<p class=\"wp-block-paragraph\">Purdue University\u2019s new partnership with LumiNicole, a next-generation retail marketplace, is set to make beauty and wellness products more accessible, as well as create opportunities for internships and student engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the partnership, a new automated retail store is now available on the first floor of the Krach Leadership Center on the West Lafayette campus. The store offers a wide variety of products, including beauty, wellness, personal care and everyday essentials for a convenient, cashless shopping experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPurdue is continually looking for thoughtful ways to enhance the student experience. This partnership expands access to beauty and wellness resources, providing a service that supports students and their ever-evolving needs,\u201d said Jessica Robertson, associate vice president of Auxiliary Services. \u201cIt is our hope that faculty, staff and visitors take advantage of this convenient resource.\u201d &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LumiNicole\u2019s automated retail technology incorporates real-time inventory management, intelligent merchandising and performance analytics, allowing product assortments to evolve based on demand.<\/p>\n\n\n<div  class=\"purdue-home-quote  purdue-home-quote-image\">\n        <div class=\"section has-feature-image has-none-background\">\n        <div class=\"container\">\n                        <div class=\"purdue-home-quote-card alignwide\">\n                                <figure class=\"image is-16by9\">\n                    <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/operations\/wp-content\/uploads\/2026\/08\/Picture1.jpg\" alt=\"Kendra Bracken-Ferguson, co-founder of LumiNicole and Purdue alumna, demonstrates how the automated retail stores works with the various products available. Photo provided by Kendra Bracken-Ferguson.\" \/>\n                <\/figure>\n                                 <div class=\"purdue-home-quote-content\">\n                    <blockquote>\n                        \n\n<p class=\"wp-block-paragraph\">Today\u2019s students expect convenience, discovery and experiences that fit seamlessly into their lives.<\/p>\n\n                    <\/blockquote>\n                                        <p class=\"purdue-home-quote__name\">Kendra Bracken-Ferguson<\/p>\n                                                            <p class=\"purdue-home-quote__title\">Co-Founder of LumiNicole and Purdue Alumna<\/p>\n                                    <\/div>\n             <\/div>\n                     <\/div>\n    <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Beyond the retail experience, Purdue and LumiNicole plan to explore opportunities for students to participate through internships, brand ambassador roles, campus activations and experiential learning initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe want to create an experience that not only provides students with everyday essentials but also gives them opportunities to engage with entrepreneurship, retail innovation and brand building in meaningful ways,&#8221; said said Bracken-Ferguson.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"500\" src=\"https:\/\/www.purdue.edu\/operations\/wp-content\/uploads\/2026\/08\/f11220b6-21da-42dc-854b-39ba5091b22d-1.jpg\" alt=\"The LumiNicole automated retail store is located on the first floor of the Krach Leadership Center. The store features various beauty and wellness products. Photo provided by Kendra Bracken-Ferguson.\" class=\"wp-image-5240\" srcset=\"https:\/\/www.purdue.edu\/operations\/wp-content\/uploads\/2026\/08\/f11220b6-21da-42dc-854b-39ba5091b22d-1.jpg 363w, https:\/\/www.purdue.edu\/operations\/wp-content\/uploads\/2026\/08\/f11220b6-21da-42dc-854b-39ba5091b22d-1-218x300.jpg 218w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Kendra founded LumiNicole with Leslie Roberson. Kendra is a 2002 Purdue graduate who earned a bachelor\u2019s degree in Communications from the College of Liberal Arts. She was immersed in the student experience herself, including dancing on the Purdue Golduster Dance Team and serving as president of her sorority, Sigma Gamma Rho. Together with Leslie, they have built a multi-brand retail model designed to connect consumers with emerging and established brands in non-traditional retail environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur vision for university partnerships has always extended beyond the transaction and we\u2019re excited to partner with Purdue as we gain momentum across higher education,\u201d said Leslie Roberson, Co-Founder of LumiNicole. \u201cPurdue follows the flagship launch at Adelphi University and the partnership with Student Agencies at Cornell University.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The store in the Krach Leadership Center is currently available and fully stocked. It is one of two planned for West Lafayette, with a second store launching in the near future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auxiliary Services is part of the Administrative Operations organization, which supports the university with safe, reliable and transformative services. Providing students, faculty, staff and visitors with a convenient, cashless shopping experience is just one of many ways the organization powers Purdue. Be sure to follow Administrative Operations on <a href=\"https:\/\/www.facebook.com\/p\/Purdue-Administrative-Operations-61561418297497\/\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/purdueoperations\/\">Instagram<\/a> for frequent updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Purdue University<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 106,000 students study at Purdue across multiple campuses, locations and modalities, including more than 57,000 at our main campus locations in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue\u2019s main campus has frozen tuition 14 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap \u2014 including its integrated, comprehensive Indianapolis urban expansion; the Mitch Daniels School of Business; Purdue Computes; and the One Health initiative \u2014 at <a href=\"http:\/\/www.purdue.edu\/president\/strategic-initiatives\">www.purdue.edu\/president\/strategic-initiatives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About LumiNicole<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LumiNicole is a next-generation retail marketplace redefining how beauty and wellness brands reach consumers in high-traffic, non-traditional environments. Through automated retail, intelligent merchandising and curated retail experiences, LumiNicole connects consumers with innovative brands across universities, airports, hotels, hospitals, residential communities and major event venues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by beauty industry veterans Kendra Bracken-Ferguson and Leslie Roberson, LumiNicole combines technology, data-driven merchandising and strategic partnerships to create a more accessible, scalable and inclusive future for retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, visit <strong><a href=\"https:\/\/LumiNicole.com\">LumiNicole.com<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder has-no-topborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-c161c8dc-e464-46a5-9de5-81daad4e3bf8\">\n                    <button aria-controls=\"content-c161c8dc-e464-46a5-9de5-81daad4e3bf8\" aria-expanded=\"false\">What is LumiNicole?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-c161c8dc-e464-46a5-9de5-81daad4e3bf8\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">LumiNicole is a next-generation retail marketplace that provides convenient access to curated beauty, wellness, personal care and everyday essentials in high-traffic, non-traditional environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through automated retail technology, intelligent merchandising and data-informed product curation, LumiNicole is building a modern retail experience designed to meet consumers where they live, learn, work and gather.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-43dc0280-f894-4efc-989c-611e0c979ed5\">\n                    <button aria-controls=\"content-43dc0280-f894-4efc-989c-611e0c979ed5\" aria-expanded=\"false\">What will students be able to purchase?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-43dc0280-f894-4efc-989c-611e0c979ed5\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">The store offers a curated assortment across categories including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beauty<\/li>\n\n\n\n<li>Skincare<\/li>\n\n\n\n<li>Hair care<\/li>\n\n\n\n<li>Personal care<\/li>\n\n\n\n<li>Wellness<\/li>\n\n\n\n<li>Lifestyle and everyday essentials<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The assortment includes a mix of emerging and established brands and is intended to provide products relevant to the needs of Purdue&#8217;s diverse student community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product mix is not static. LumiNicole will use sales performance, inventory data and student feedback to continually evaluate and evolve the assortment.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-2c2e37a4-cbe7-4652-9879-a1ffcda95c83\">\n                    <button aria-controls=\"content-2c2e37a4-cbe7-4652-9879-a1ffcda95c83\" aria-expanded=\"false\">Why beauty and wellness products on a college campus?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-2c2e37a4-cbe7-4652-9879-a1ffcda95c83\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">Beauty, personal care and wellness products are everyday-use categories for many students, but access can be inconvenient depending on where students live, their schedules, transportation and the hours of nearby retailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The LumiNicole model brings these products closer to where students already spend their time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The assortment also extends beyond traditional beauty products to personal care, wellness and everyday essentials, creating a resource intended to serve a broad cross-section of the student population.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-dd5c8299-c934-4f17-87e3-5b376b5d305e\">\n                    <button aria-controls=\"content-dd5c8299-c934-4f17-87e3-5b376b5d305e\" aria-expanded=\"false\">Is LumiNicole designed only for women?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-dd5c8299-c934-4f17-87e3-5b376b5d305e\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LumiNicole&#8217;s assortment is intended to serve a broad student population and includes products for women, men and gender-neutral consumers across personal care, skincare, hair care, wellness and lifestyle categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product performance and feedback will also help LumiNicole understand what Purdue students want and adjust the assortment accordingly.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-2af2bb50-5475-4deb-82ba-773edd1b665c\">\n                    <button aria-controls=\"content-2af2bb50-5475-4deb-82ba-773edd1b665c\" aria-expanded=\"false\">Does Purdue select or endorse the products sold in the machine?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-2af2bb50-5475-4deb-82ba-773edd1b665c\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">LumiNicole is responsible for the curation, merchandising and management of the product assortment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presence of an individual product or brand in a LumiNicole store should not be interpreted as an endorsement of that product or company by Purdue University.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LumiNicole works collaboratively with its university partners to ensure that the overall retail experience is appropriate for the campus environment.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-987450e9-e5dc-4d1c-8bb7-addf0ce01555\">\n                    <button aria-controls=\"content-987450e9-e5dc-4d1c-8bb7-addf0ce01555\" aria-expanded=\"false\">Who is responsible if there is a problem with a machine or purchase?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-987450e9-e5dc-4d1c-8bb7-addf0ce01555\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">LumiNicole is responsible for the operation and ongoing management of its automated retail stores and provides customer support for issues related to the retail experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students and other customers can contact LumiNicole directly with questions or transaction issues at <strong>care@luminicole.com<\/strong> or by text at <strong>201-855-9461<\/strong>.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gold-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container\">\n            <div class=\"purdue-accordion has-no-bottomborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-0ccb9b89-19a0-49a8-b8f5-a271bb83da00\">\n                    <button aria-controls=\"content-0ccb9b89-19a0-49a8-b8f5-a271bb83da00\" aria-expanded=\"false\">Can Purdue students work for LumiNicole?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-0ccb9b89-19a0-49a8-b8f5-a271bb83da00\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">Yes. LumiNicole is developing student employment and engagement opportunities associated with its Purdue campus presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These include internships and campus ambassador positions that provide students with hands-on exposure to marketing, operations, community engagement and business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Current opportunities are available through <a href=\"https:\/\/careers.purdue.edu\/go\/Students-%28West-Lafayette-and-Indianapolis%29\/7721500\/\" data-type=\"link\" data-id=\"https:\/\/careers.purdue.edu\/go\/Students-%28West-Lafayette-and-Indianapolis%29\/7721500\/\">Purdue&#8217;s online job board<\/a>.<\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Purdue University\u2019s new partnership with LumiNicole, a next-generation retail marketplace, is set to make beauty and wellness products more accessible, as well as create opportunities for internships and student engagement. As part of the partnership, a new automated retail store<\/p>\n","protected":false},"author":9,"featured_media":5210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,50,48],"tags":[326,325,324],"location":[],"class_list":["post-5202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-and-community","category-events","category-people","tag-beauty-and-wellness","tag-krach-leadership-center","tag-luminicole"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-04 23:53:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/posts\/5202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/comments?post=5202"}],"version-history":[{"count":15,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/posts\/5202\/revisions"}],"predecessor-version":[{"id":5277,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/posts\/5202\/revisions\/5277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/media\/5210"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/media?parent=5202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/categories?post=5202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/tags?post=5202"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/wp-json\/wp\/v2\/location?post=5202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}