{"id":53,"date":"2025-08-28T18:26:51","date_gmt":"2025-08-28T18:26:51","guid":{"rendered":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/?page_id=53"},"modified":"2026-03-10T15:09:14","modified_gmt":"2026-03-10T15:09:14","slug":"trademarks","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/trademarks\/","title":{"rendered":"Trademarks"},"content":{"rendered":"<div id=\"modal-ready\">\n    <div  class=\"purdue-home-diagonal-hero has-gold-background\">\n        <div class=\"section has-padding-top-large has-padding-bottom-large\">\n            <div class=\"purdue-home-diagonal-hero__content\">\n                                    <p class=\"purdue-home-hero__subheader tagged-header purdue-home-diagonal-hero__subheader\">Trademarks and Licensing<\/p>\n                \n                                                        <h1 class=\"second-level-page-heading purdue-home-diagonal-hero__header\">Trademarks<\/h1>\n                \n                                    <div class=\"purdue-home-diagonal-hero__subtext\">\n\n                        \n<p class=\"wp-block-paragraph\">A trademark is a distinctive mark identified with a person or thing, or where a product or service comes from. Trademarks can be displayed in many forms. The section below pairs a type of trademark with a Purdue example.<\/p>\n\n                    <\/div>\n                \n                                    <ul class=\"purdue-home-button-list\">\n                                                                                <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"#Infringement\" target=\"_self\">Trademark infringement information<\/a><\/li>\n                                                                                <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"#Registration\" target=\"_self\">Register a Trademark<\/a><\/li>\n                                            <\/ul>\n                            <\/div>\n        <\/div>\n        <div class=\"image\">\n                            <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/09\/Artwork-Sheet-Mockup.jpg\"\/>\n                    <\/div>\n    <\/div>\n\n\n<div  class=\"purdue-home-rtb-row \">\n        <div class=\"section has-none-background has-padding-bottom-none\">\n        <div class=\"container\">\n                            <div class=\"columns\">\n                                            <div class=\"column is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">Word<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Purdue<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">Phrase<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Boiler Up<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">Symbol<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Motion P Logo<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">Design<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Boilermaker Special mark<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"column is-half-desktop is-half-tablet is-full-mobile\">\n                            <div class=\"purdue-home-rtb-horizontal purdue-home-rtb-horizontal--vertical\">\n                                <div class=\"columns\">\n                                                                            <div class=\"column is-highlight\">\n                                            <span class=\"purdue-home-rtb-horizontal__highlight\">Sound<\/span>\n                                        <\/div>\n                                                                            <div class=\"column\">\n                                            <span class=\"purdue-home-rtb-horizontal__content\">Purdue Fight Song<\/span>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div  class=\"section has-padding-top-small \">\n    <div class=\"container\">\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">Please note that these are not the only trademarks registered to Purdue.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gray-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container is-narrow\">\n            <div class=\"purdue-accordion has-no-bottomborder has-no-topborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-610e0184-a17e-40bb-85f0-4a3a329c81bb\">\n                    <button aria-controls=\"content-610e0184-a17e-40bb-85f0-4a3a329c81bb\" aria-expanded=\"false\">What are Purdue&#8217;s Trademarks?<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-610e0184-a17e-40bb-85f0-4a3a329c81bb\" hidden aria-hidden=\n                \"true\">\n                    \n\n<p class=\"wp-block-paragraph\">Examples of Purdue trademarks include but are not limited to logos, seals, words or phrases and any graphic representation thereof:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purdue University\u00ae, Purdue\u2122<\/li>\n\n\n\n<li>Boiler\u2122, Boilers\u00ae, Boilermaker\u2122, Boilermakers\u00ae<\/li>\n\n\n\n<li>Boiler Up\u00ae<\/li>\n\n\n\n<li>Boiler Built\u00ae<\/li>\n\n\n\n<li>What We Make Moves the World Forward\u00ae<\/li>\n\n\n\n<li>Higher Education at the Highest Proven Value\u00ae<\/li>\n\n\n\n<li>Boiler Up \u2026 Hammer Down\u2122<\/li>\n\n\n\n<li>Boilermaker Special\u2122<\/li>\n\n\n\n<li>Old Oaken Bucket\u2122<\/li>\n\n\n\n<li>Hail Purdue\u2122<\/li>\n\n\n\n<li>&#8220;All-American&#8221; Marching Band\u2122<\/li>\n\n\n\n<li>Paint Crew\u2122<\/li>\n\n\n\n<li>Boiler Blackout\u2122<\/li>\n\n\n\n<li>Ross-Ade Stadium\u2122<\/li>\n\n\n\n<li>Mackey Arena\u2122<\/li>\n\n\n\n<li>1234 \u2026 First Down\u2122<\/li>\n\n\n\n<li>Cradle of Quarterbacks\u2122<\/li>\n\n\n\n<li>Den of Defensive Ends\u2122<\/li>\n\n\n\n<li>Giant Leaps for Mankind\u00ae<\/li>\n\n\n\n<li>Ever True\u2122<\/li>\n\n\n\n<li>I Am an American\u2122<\/li>\n\n\n\n<li>Degree in 3\u2122<\/li>\n\n\n\n<li>One Brick Higher\u2122<\/li>\n\n\n\n<li>Giant Leaps\u2122<\/li>\n\n\n\n<li>Think Broadly, Lead Boldly\u00ae<\/li>\n\n\n\n<li>Defense Lives Here\u2122<\/li>\n\n\n\n<li>Cradle of Astronauts\u00ae&nbsp;<\/li>\n\n\n\n<li>Ever Grateful, Ever True\u2122&nbsp;<\/li>\n<\/ul>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n<div  id=\"Registration\" class=\"section \">\n    <div class=\"container\">\n                <div class=\"tagged-header-container tagged-header-container--content-block tagged-header-container-narrow tagged-header-container-gold\">\n            <h2 class=\"tagged-header tagged-header--gold\">Trademark Statement<\/h2>\n        <\/div>\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Purdue University\u00ae and the Purdue University logos are registered trademarks of Purdue University in the United States and other countries. Use of Purdue University logos, names and marks without prior written consent is prohibited. All other trademarks, service marks and trade names are the property of their respective owners.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n<div  id=\"Registration\" class=\"section \">\n    <div class=\"container\">\n                <div class=\"tagged-header-container tagged-header-container--content-block tagged-header-container-narrow tagged-header-container-gold\">\n            <h2 class=\"tagged-header tagged-header--gold\">Trademark Registration<\/h2>\n        <\/div>\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Departments or programs that are interested in registering a trademark should complete the Purdue Trademark Registration Application and submit it, with the appropriate collateral attached. Confirmation of receipt of the application will be processed within 48 hours.<\/p>\n\n\n<div  class=\"purdue-home-buttons purdue-home-buttons--left \">\n    <div class=\"purdue-home-button-list\">\n                    <div class=\"\"><a class=\"purdue-home-button  purdue-home-button--black\" href=\"https:\/\/purdue.ca1.qualtrics.com\/jfe\/form\/SV_3WSeZT0MFcVz2Hb\" target=\"_self\" >Register a Trademark<\/a><\/div>\n            <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n<div  id=\"Infringement\" class=\"section has-padding-bottom-large \">\n    <div class=\"container\">\n                <div class=\"tagged-header-container tagged-header-container--content-block tagged-header-container-narrow tagged-header-container-gold\">\n            <h2 class=\"tagged-header tagged-header--gold\">Trademark Infringement<\/h2>\n        <\/div>\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infringement may occur when one party, the &#8220;infringer,&#8221; uses a trademark that is identical or confusingly similar to a trademark owned by another party in relation to products or services that are identical or similar to the products or services that the registration covers. An owner of a trademark may commence legal proceedings against a party that infringes its registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Departments and student organizations are encouraged to\u00a0<a href=\"mailto:trademarklicensing@purdue.edu\">contact Purdue Trademarks and Licensing<\/a>\u00a0if they wish to use a slogan or any graphic elements from a logo that could potentially be trademarked already. Trademarks and Licensing will assist with the investigation of whether your slogan or logo could be infringing on another entity&#8217;s trademarks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enforcement of Trademark Infringement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue reserves the right to pursue any and all legal remedies against infringement of its trademarks. If Purdue engages the services of an agent, the agent is authorized to pursue enforcement actions on Purdue&#8217;s behalf. An agent must send a photo of the infringement, with company tag and retail address where it was found.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"violation\">Report a Violation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Please complete the fields below to report a possible case of trademark infringement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/purdue.ca1.qualtrics.com\/jfe\/form\/SV_6zFT24mEIUMKefX\" name=\"Qualtrics\" scrolling=\"auto\" frameborder=\"no\" align=\"center\" height=\"500px\" width=\"100%\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":37,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/53\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/53\/revisions\/922"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/media?parent=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}