{"id":387,"date":"2025-09-03T18:53:09","date_gmt":"2025-09-03T18:53:09","guid":{"rendered":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/?page_id=387"},"modified":"2026-05-12T15:34:02","modified_gmt":"2026-05-12T15:34:02","slug":"fan-use","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/","title":{"rendered":"Fan Use"},"content":{"rendered":"<div id=\"modal-ready\">\n    <div  class=\"purdue-home-diagonal-hero has-none-background\">\n        <div class=\"section has-padding-top-large has-padding-bottom-large\">\n            <div class=\"purdue-home-diagonal-hero__content\">\n                                    <p class=\"purdue-home-hero__subheader tagged-header tagged-header--gold purdue-home-diagonal-hero__subheader\">Trademarks and Licensing<\/p>\n                \n                                                        <h1 class=\"second-level-page-heading purdue-home-diagonal-hero__header\">Fan Use<\/h1>\n                \n                                    <div class=\"purdue-home-diagonal-hero__subtext\">\n\n                        \n<p class=\"wp-block-paragraph\">From bank cards to wedding cakes, Purdue fans are encouraged to incorporate the university&#8217;s logos into their daily lives. Trademarks and Licensing has gathered tips, guidelines and assistance for loyal Boilermaker backers.<\/p>\n\n                    <\/div>\n                \n                                    <ul class=\"purdue-home-button-list\">\n                                                                                <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"http:\/\/www.purdueofficialstore.com\/\" target=\"_self\">Purdue Official Online Store<\/a><\/li>\n                                                                                <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/local-retailers\/\" target=\"_self\">Local Retailers<\/a><\/li>\n                                                                                <li class=\"\"><a class=\"purdue-home-button purdue-home-button--black\" href=\"#unauthorized-use\" target=\"_self\">Unauthorized Use and Enforcement<\/a><\/li>\n                                            <\/ul>\n                            <\/div>\n        <\/div>\n        <div class=\"image\">\n                            <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/KAL_9334.jpg\"\/>\n                    <\/div>\n    <\/div>\n\n<div  class=\"section has-gray-background has-padding-top-small has-padding-bottom-small  page-layout-wide\">\n    <div class=\"container\">\n                \n\n<div         class=\"purdue-home-cta-grid purdue-home-post-grid has-none-background modal-ready\">\n        <!-- section class -->\n    <div class=\"section has-padding-bottom-none\">\n        <div class=\"container\">\n                        <!-- grid container -->\n            <div class=\"purdue-home-cta-grid__grid\" data-args='{\"posts_per_page\":12,\"paged\":1,\"meta_key\":\"\",\"orderby\":\"title\",\"order\":\"ASC\",\"post_status\":\"publish\",\"use_tag\":\"\",\"button_text\":\"Learn More\",\"postType_tag\":false,\"cardType\":\"story\",\"showExcerpt\":false,\"showDate\":false,\"showThumbnail\":true,\"columns\":\"3\",\"rows\":\"4\",\"excludeCat\":[\"uncategorized\"],\"infiniteScroll\":false,\"addAutoComplete\":false,\"post_type\":[\"sp_accordion_faqs\",\"post\"],\"tax_query\":{\"relation\":\"AND\"}}'>\n\n                                \n                \n                <div class=\"purdue-home-cta-grid__grid__filters-right\">\n                    <div class=\"columns\">\n                        \n                                                                    <\/div>\n                    <p class=\"purdue-home-cta-grid__message hide\">No results found!<\/p>\n                <\/div>\n                <div class=\"purdue-home-cta-grid__grid__content\">\n                    <div class=\"purdue-home-cta-grid__cards\">\n                        <div class=\"columns is-multiline\">\n                            <div class=\"column is-half-tablet is-4-desktop\">\n    \n<article class=\"purdue-home-cta-card purdue-home-cta-card--story post-type-article\">\n            <figure class=\"image is-16by9\">\n            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Purdue branded bank cards\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/Affinity-Cards-1.png\"\/>\n        <\/figure>\n        <div class=\"flex-container flex-container--align-center has-no-excerpt\">\n\n\n                <h2 id=\"6a3bd9b418cf5\" class=\"purdue-home-cta-grid__card-title\">Bank Cards<\/h2>\n                                                    <a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/cards\/\" target=\"_self\" aria-describedby=6a3bd9b418cf5           class=\"purdue-home-button modal-link\">Learn More<\/a>\n    <\/div>\n<\/article><\/div>\n<div class=\"column is-half-tablet is-4-desktop\">\n    \n<article class=\"purdue-home-cta-card purdue-home-cta-card--story post-type-article\">\n            <figure class=\"image is-16by9\">\n            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Purdue branded cake\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/09\/cake-PU.png\"\/>\n        <\/figure>\n        <div class=\"flex-container flex-container--align-center has-no-excerpt\">\n\n\n                <h2 id=\"6a3bd9b41a97b\" class=\"purdue-home-cta-grid__card-title\">Cake Requests<\/h2>\n                                                    <a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/cake-request\/\" target=\"_self\" aria-describedby=6a3bd9b41a97b           class=\"purdue-home-button modal-link\">Learn More<\/a>\n    <\/div>\n<\/article><\/div>\n<div class=\"column is-half-tablet is-4-desktop\">\n    \n<article class=\"purdue-home-cta-card purdue-home-cta-card--story post-type-article\">\n            <figure class=\"image is-16by9\">\n            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Purdue branded license plate\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/License-Plate-PFL.jpg\"\/>\n        <\/figure>\n        <div class=\"flex-container flex-container--align-center has-no-excerpt\">\n\n\n                <h2 id=\"6a3bd9b41b053\" class=\"purdue-home-cta-grid__card-title\">License Plates<\/h2>\n                                                    <a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/license-plates\/\" target=\"_self\" aria-describedby=6a3bd9b41b053           class=\"purdue-home-button modal-link\">Learn More<\/a>\n    <\/div>\n<\/article><\/div>\n<div class=\"column is-half-tablet is-4-desktop\">\n    \n<article class=\"purdue-home-cta-card purdue-home-cta-card--story post-type-article\">\n            <figure class=\"image is-16by9\">\n            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/RJM4239-1.jpg\"\/>\n        <\/figure>\n        <div class=\"flex-container flex-container--align-center has-no-excerpt\">\n\n\n                <h2 id=\"6a3bd9b41b658\" class=\"purdue-home-cta-grid__card-title\">Memorial Requests<\/h2>\n                                                    <a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/memorial\/\" target=\"_self\" aria-describedby=6a3bd9b41b658           class=\"purdue-home-button modal-link\">Learn More<\/a>\n    <\/div>\n<\/article><\/div>\n<div class=\"column is-half-tablet is-4-desktop\">\n    \n<article class=\"purdue-home-cta-card purdue-home-cta-card--story post-type-article\">\n            <figure class=\"image is-16by9\">\n            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"Class rings\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/Purdue-Class-Rings-Belfour.png\"\/>\n        <\/figure>\n        <div class=\"flex-container flex-container--align-center has-no-excerpt\">\n\n\n                <h2 id=\"6a3bd9b41bad4\" class=\"purdue-home-cta-grid__card-title\">Official Class Rings<\/h2>\n                                                    <a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/class-rings\/\" target=\"_self\" aria-describedby=6a3bd9b41bad4           class=\"purdue-home-button modal-link\">Learn More<\/a>\n    <\/div>\n<\/article><\/div>\n                        <\/div>\n                    <\/div>\n\n\n                                            <nav class=\"pagination purdue-home-pagination\">\n                            <h2 class=\"screen-reader-text\">Posts navigation<\/h2>\n                            <div class=\"nav-links\">\n                                                            <\/div>\n                        <\/nav>\n                                        <\/div>\n            <\/div>\n            <!-- end of grid container -->\n        <\/div>\n        <!-- end of container -->\n    <\/div>\n    <!-- end of section -->\n<\/div>\n    <\/div>\n<\/div>\n\n<div  id=\"unauthorized-use\" class=\"section has-padding-top-small has-padding-bottom-large \">\n    <div class=\"container\">\n                \n\n<div class=\"wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column is-full-tablet page-layout-main is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Unauthorized Use and Enforcement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trademark infringement is unauthorized use or similar use of a trademark so as to cause the likelihood of confusion in the minds of the consumers about the source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All licensed vendors are required to identify their product with the &#8220;Collegiate Licensed Properties Association&#8221; (CLPA) label. With this label, alumni, students, fans and supporters know they are buying a product of quality and authenticity that has been manufactured in accordance with university standards. At Purdue, net revenues generated through the sale of licensed merchandise support the university and athletic scholarship funds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The university is prepared to enforce trademark infringements in order to protect its supporters and to protect the university&#8217;s assets against the possibility of dilution of its trademarks and their value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If products or services that do not appear to be licensed by Purdue, please complete the&nbsp;<a href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/trademarks\/#violation\">Report a Violation<\/a>&nbsp;form.<\/p>\n\n\n\n<div class=\"purdue-accordion-wrap  purdue-accordion-wrap--small\">\n    <div class=\"section has-gray-background has-padding-top-none has-padding-bottom-none\">\n        <div class=\"container is-narrow\">\n            <div class=\"purdue-accordion has-no-bottomborder has-no-topborder\">\n                <h3 class=\"accordion__heading purdue-accordion__title  purdue-accordion__title--small\" id=\"title-56e089eb-7bd3-4808-977f-b273f465b819\">\n                    <button aria-controls=\"content-56e089eb-7bd3-4808-977f-b273f465b819\" aria-expanded=\"false\">Signs of unlicensed merchandise can include the following:<\/button>\n                <\/h3>\n                <div class=\"accordion__content purdue-accordion__content\" id=\"content-56e089eb-7bd3-4808-977f-b273f465b819\" hidden aria-hidden=\n                \"true\">\n                    \n\n<ul class=\"wp-block-list\">\n<li>No &#8220;Collegiate Licensed Properties Association&#8221; (CLPA) label shown on the product.<\/li>\n\n\n\n<li>Product appears to be very poor quality.<\/li>\n\n\n\n<li>Purdue University images and logos are distorted or manipulated, sometimes in a distasteful manner.<\/li>\n<\/ul>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-387","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":59,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/387\/revisions"}],"predecessor-version":[{"id":979,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/387\/revisions\/979"}],"up":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/media?parent=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}