{"id":2,"date":"2025-08-28T15:00:00","date_gmt":"2025-08-28T15:00:00","guid":{"rendered":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/?page_id=2"},"modified":"2026-03-10T15:08:24","modified_gmt":"2026-03-10T15:08:24","slug":"home","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/","title":{"rendered":"Trademarks and Licensing"},"content":{"rendered":"<div id=\"modal-ready\">\n<div  class=\"purdue-home-cta-banner purdue-home-rtb-hero purdue-home-rtb-hero--stack\">\n    <div class=\"image\">\n                    <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/2023_Z8C6369.jpg\"\/>\n            <\/div>\n    <div class=\"section has-padding-top-large has-padding-bottom-large\">\n        <div class=\"container\">\n            <div class=\"purdue-home-rtb-hero__content-wrap\">\n                                    <p class=\"purdue-home-hero__subheader tagged-header tagged-header--gold purdue-home-rtb-hero__subheader\">Auxiliary Services<\/p>\n                \n                                                        <h1 class=\"second-level-page-heading purdue-home-rtb-hero__header \">Trademarks and Licensing<\/h1>\n                \n                                    <p class=\"purdue-home-rtb-hero__subtext\">Purdue Trademarks and Licensing controls, protects, maintains and promotes the various names, marks, logos, symbols and phrases that represent Purdue University.<\/p>\n                \n                            <\/div>\n        <\/div>\n\n                    <div class=\"purdue-home-rtb-hero__slider-wrap container\">\n                <div class=\"purdue-home-rtb-hero__stack-wrap\">\n                                                                        <figure class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/12\/Mackey-interior-5-e1765996098564.jpg\" alt=\"\"\/>\n                            <\/figure>\n                                                                                                <div class=\"purdue-home-proofpoint--simple\">\n                                                                    <span class=\"purdue-home-proofpoint--simple__content\">Brand Studio<\/span>\n                                                                                                                                                                                    <a class=\"purdue-home-proofpoint__source purdue-home-proofpoint--simple__source\" href=\"https:\/\/marcom.purdue.edu\/\" target=\"_self\">View guidelines for Brand and Logo Use<\/a>\n                                                                                                <\/div>\n                                                                                                <figure class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/2025_KAL_4210-e1756396903900.jpg\" alt=\"\"\/>\n                            <\/figure>\n                                                            <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n    <div  class=\"purdue-home-mixed-rtb has-none-background \">\n        <div class=\"section\">\n            <div class=\"container\">\n                <div class=\"columns is-multiline\">\n                                            <div class=\"column is-one-quarter-desktop is-half-tablet is-full-mobile\">\n                                                            <a class=\"purdue-home-cta-card purdue-home-cta-card--horizontal\" href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/licensing\/licensee-resources\/apply-for-a-license\/\" target=\"_self\" >\n\n                                <div class=\"image is-16by9\">\n                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"\"\n                                             src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/Hovde_2025_KAL_2320.jpg\"\/>\n                                                                    <\/div>\n\n                                                                                                            <div class=\"flex-container flex-container--align-center\">\n                                                                            <span class=\"cta-link purdue-home-cta-card__link\">Apply for a License<\/span>\n                                                                                    <img decoding=\"async\" class=\"cta-icon cta-icon--arrow\"\n                                                 src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/themes\/purdue-home-theme\/imgs\/arrow_circle_icon_gold.svg\"\n                                                 alt=\"\">\n                                        \n                                                                            <\/div>\n                                                                    \n                                                                    <\/a>\n                                                                                            <a class=\"purdue-home-cta-card purdue-home-cta-card--horizontal\" href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/licensing\/licensee-resources\/\" target=\"_self\" >\n\n                                <div class=\"image is-16by9\">\n                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\" alt=\"\"\n                                             src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/2024_KAL_3015-3.jpg\"\/>\n                                                                    <\/div>\n\n                                                                                                            <div class=\"flex-container flex-container--align-center\">\n                                                                            <span class=\"cta-link purdue-home-cta-card__link\">Licensee Resources<\/span>\n                                                                                    <img decoding=\"async\" class=\"cta-icon cta-icon--arrow\"\n                                                 src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/themes\/purdue-home-theme\/imgs\/arrow_circle_icon_gold.svg\"\n                                                 alt=\"\">\n                                        \n                                                                            <\/div>\n                                                                    \n                                                                    <\/a>\n                                                                                    <\/div>\n                    \n                                            \n                            \n                            <div class=\"column is-one-quarter-desktop is-half-tablet is-full-mobile mobile-hidden\">\n                                                                                                        <a class=\"purdue-home-cta-card purdue-home-cta-card--vertical \"\n                                       href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/\" target=\"_self\">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/2025_KAL4834-1.jpg\"\/>\n                                                                                    <\/div>\n                                        <div class=\"flex-container flex-container--align-vertical-between\">\n                                                                                        <p class=\"cta-link purdue-home-cta-card__link\">Fan Use<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                            <\/div>\n                        \n                            \n                            <div class=\"column is-one-quarter-desktop is-half-tablet is-full-mobile mobile-hidden\">\n                                                                    <div class=\"purdue-home-cta-card purdue-home-cta-card--vertical purdue-home-cta-card--nolink \">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/Ross-Ade-Stadium_2025_KAL_0168.jpg\"\/>\n                                                                                    <\/div>\n                                    <\/div>\n                                                            <\/div>\n                        \n                            \n                            <div class=\"column is-one-quarter-desktop is-half-tablet is-full-mobile mobile-hidden\">\n                                                                                                        <a class=\"purdue-home-cta-card purdue-home-cta-card--vertical \"\n                                       href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/local-retailers\/\" target=\"_self\">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/2022_JU19977-1.jpg\"\/>\n                                                                                    <\/div>\n                                        <div class=\"flex-container flex-container--align-vertical-between\">\n                                                                                        <p class=\"cta-link purdue-home-cta-card__link\">Local Retailers<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n\n                    <div class=\"glide purdue-home-slider--rtb mobile-show\">\n                <div class=\"glide__track\" data-glide-el=\"track\">\n                    <div class=\"glide__slides\">\n                                                    <div class=\"glide__slide\">\n                                \n                                                                                                        <div class=\"purdue-home-cta-card purdue-home-cta-card--vertical \">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/08\/2025_KAL4834-1.jpg\"\/>\n                                                                                    <\/div>\n                                        <div class=\"flex-container flex-container--align-vertical-between\">\n                                                                                        <a class=\"cta-link purdue-home-cta-card__link\"\n                                               href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/\"\n                                                    target=\"_self\" >Fan Use<\/a>\n                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"glide__slide\">\n                                \n                                                                    <div class=\"purdue-home-cta-card purdue-home-cta-card--vertical purdue-home-cta-card--nolink \">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/Ross-Ade-Stadium_2025_KAL_0168.jpg\"\/>\n                                                                                    <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                                    <div class=\"glide__slide\">\n                                \n                                                                                                        <div class=\"purdue-home-cta-card purdue-home-cta-card--vertical \">\n                                        <div class=\"image is-4by5\">\n                                                                                            <img decoding=\"async\" class=\"purdue-home-background-image\"\n                                                     alt=\"\"\n                                                     src=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-content\/uploads\/sites\/15\/2025\/10\/2022_JU19977-1.jpg\"\/>\n                                                                                    <\/div>\n                                        <div class=\"flex-container flex-container--align-vertical-between\">\n                                                                                        <a class=\"cta-link purdue-home-cta-card__link\"\n                                               href=\"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/home\/fan-use\/local-retailers\/\"\n                                                    target=\"_self\" >Local Retailers<\/a>\n                                        <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                        <div class=\"slider-controls\">\n                        <button class=\"glide__arrow arrow--left\">previous<\/button>\n                        <div class=\"glide__bullets\" data-glide-el=\"controls[nav]\">\n                                                                                            <button class=\"glide__bullet slider__bullet\" data-glide-dir=\"=0\"\n                                        aria-label=\"slide 1\"><\/button>\n                                                                                            <button class=\"glide__bullet slider__bullet\" data-glide-dir=\"=1\"\n                                        aria-label=\"slide 2\"><\/button>\n                                                                                            <button class=\"glide__bullet slider__bullet\" data-glide-dir=\"=2\"\n                                        aria-label=\"slide 3\"><\/button>\n                                                    <\/div>\n                        <button class=\"glide__arrow arrow--right\">next<\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n\n    <!-- Print iframes -->\n\n\n<div  class=\"section has-gold-background has-padding-bottom-small \">\n    <div class=\"container\">\n                \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section  class=\"purdue-home-link-cards \">\n\n    <div class=\"section has-none-background has-no-sidepadding\">\n        \n        <div class=\"container\">\n                            <div class=\"purdue-home-link-cards__cards\">\n                    <div class=\"columns is-multiline\">\n                        \n\n<div class=\"column is- is-6-desktop is-half-tablet\"><div class=\"purdue-home-cta-card purdue-home-cta-card--story\"><div class=\"flex-container flex-container--align-center has-white-background\">\n<h3 class=\"wp-block-heading\">Contact Us<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue University<br>Trademarks and Licensing<br>2550 Northwestern Ave., Suite 1100<br>West Lafayette, IN 47906<br><a href=\"mailto:trademarklicensing@purdue.edu\"><\/a><a href=\"mailto:trademarklicensing@purdue.edu\">trademarklicensing@purdue.edu<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"column is- is-6-desktop is-half-tablet\"><div class=\"purdue-home-cta-card purdue-home-cta-card--story\"><div class=\"flex-container flex-container--align-center has-white-background\">\n<h3 class=\"wp-block-heading\">Trademark Usage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use of Purdue&#8217;s trademarks without a license or permission is strictly prohibited. Consult with Trademarks and Licensing prior to use of the official marks.<\/p>\n<\/div><\/div><\/div>\n\n                    <\/div>\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n<\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n<div  class=\"purdue-home-cta-strap \">\n    <div class=\"section has-gray-background\">\n        <div class=\"container\">\n            <p class=\"purdue-home-cta-strap__content\">As a department of Administrative Operations, We Power Purdue.<\/p>\n            <div class=\"purdue-home-cta-strap--wrap\">\n                                                            <a class=\"purdue-home-button purdue-home-button--black\" href=\"https:\/\/www.purdue.edu\/operations\/\" target=\"_self\" >Visit Site<\/a>\n                  \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":70,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":921,"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/pages\/2\/revisions\/921"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/operations\/trademarks-licensing\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}