{"id":6147,"date":"2025-01-14T19:57:50","date_gmt":"2025-01-14T19:57:50","guid":{"rendered":"https:\/\/www.purdue.edu\/online\/?p=6147"},"modified":"2025-04-11T20:41:46","modified_gmt":"2025-04-11T20:41:46","slug":"purdues-data-and-ai-storytelling-certificate-is-being-offered-at-a-10-discount-for-purdue-employees","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/online\/purdues-data-and-ai-storytelling-certificate-is-being-offered-at-a-10-discount-for-purdue-employees\/","title":{"rendered":"Purdue\u2019s Online Data and AI Storytelling Certificate is Being Offered at a 10% Discount for Purdue Employees"},"content":{"rendered":"\n

During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls<\/a> that projected candidates\u2019 popularity state by state, congressional district by congressional district and community by community. On election night, viewers watched the story unfold in real-time by refreshing heat maps<\/a> that were constantly updated with incoming data showing who had the most votes. Some people even kept track of data from the election\u2019s betting markets<\/a>. Data points like these told a story \u2013 one that led some data scientists to correctly predict<\/a> the election\u2019s outcome. <\/p>\n\n\n\n

In politics and beyond, data storytelling<\/a> can help people better understand complex information and learn from it. When data is presented in a compelling way, it has the power to inform audiences and move them to action, change their minds and activate their senses. Purdue University\u2019s Data and AI Storytelling Certificate<\/a> is an online professional development opportunity that teaches people who work with data how to craft persuasive narratives, visualize data effectively and use tools like Artificial Intelligence (AI) to improve their data-driven communication. The certificate is a valuable learning experience for anybody who consumes data, which these days is just about anyone. And now, it\u2019s being offered at a 10% discount for all Purdue University employees. <\/p>\n\n\n\n

\u201cThe fact is, even if you\u2019re not a creative or working in a creative industry, storytelling is one of the best ways to engage your audience and get them to remember what you\u2019re saying,\u201d said Matthew Kerkhoff, a videographer who works at Purdue and is a graduate of the certificate course. \u201cLearning the fundamentals of telling a good story and also being able to increase your data literacy in the process, those are skills that anyone can use.\u201d   <\/p>\n\n\n

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Learn more about the AI & Data Storytelling Program <\/strong><\/p>\n

\n Learn More<\/a>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The certificate program teaches students how to visualize data effectively and use data \u201cstories\u201d to persuade and move audiences. The program is taught by Sorin Matei<\/a>, associate professor and associate dean in Purdue\u2019s College of Liberal Arts, who has decades of experience communicating with data. Any Purdue employee who works with data in their role or is interested in learning more about data in general can benefit from the certificate program, which uses hands-on projects to improve students\u2019 data literacy.<\/a>\u00a0<\/p>\n\n\n\n

\u201cJust as an individual in today\u2019s world, you\u2019re exposed to data constantly, and what I realize now is that a lot of that data is presented in a confusing or deceptive way, and understanding what it\u2019s really saying is difficult,\u201d Kerkhoff said. \u201cIn the classes, you learn how to present data effectively, but you also learn how to evaluate data and understand it better.\u201d   <\/p>\n\n\n\n

To take advantage of the discount, Purdue University employees can use the code HailPurdue10 at checkout on the program\u2019s registration page.<\/a> Employees can enroll at any time. The certificate courses are fully online and self-paced, and all students have a full year of access to the certificate\u2019s content after enrolling. <\/p>\n\n\n\n

For more information about Purdue\u2019s Data and AI Storytelling Certificate, visit the program\u2019s webpage.<\/a> <\/p>\n\n\n\n

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During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls that projected candidates\u2019 popularity state by state, congressional district by congressional district and community by community. <\/p>\n","protected":false},"author":14,"featured_media":1880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"area-of-study":[],"person":[],"class_list":["post-6147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t