{"id":5324,"date":"2024-08-29T17:46:44","date_gmt":"2024-08-29T17:46:44","guid":{"rendered":"https:\/\/www.purdue.edu\/online\/?p=5324"},"modified":"2025-05-23T13:28:50","modified_gmt":"2025-05-23T13:28:50","slug":"purdues-online-masters-in-hospitality-and-tourism-management-updates-curriculum-to-prepare-service-professionals-for-success-in-a-wide-range-of-industries","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/online\/purdues-online-masters-in-hospitality-and-tourism-management-updates-curriculum-to-prepare-service-professionals-for-success-in-a-wide-range-of-industries\/","title":{"rendered":"Purdue\u2019s online master\u2019s in hospitality and tourism management updates curriculum to prepare service professionals for success in a wide range of industries\u00a0"},"content":{"rendered":"\n

According to The Atlantic, the United States is in the midst of a paradigm shift \u2013 our economy, which was once driven by manufacturing, is now dominated by the services sector<\/a>. This sector, which encompasses a wide range of businesses and industries that provide services to consumers, now accounts for over 70%<\/a> of the United States\u2019 Gross Domestic Product (GDP). Industries included in the services sector include financial service providers, the technology industry, media and entertainment, as well as food, hospitality and tourism. Increasingly, most jobs have a service component, and possessing strong service skills can help professionals succeed in a variety of different roles. <\/p>\n\n\n\n

Purdue University is a global leader in training engineers, and the school\u2019s White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management<\/a> (HTM) is no different \u2013 expanding Purdue\u2019s engineering legacy to \u201cexperience engineering.\u201d Through the school\u2019s top-ranked online Master of Science in Hospitality and Tourism Management<\/a>, professionals from many different service sectors can get hands-on training focused on the latest trends and techniques in service management and prepare themselves for leadership roles in a variety of industries.  <\/p>\n\n\n\n

As a leader in training experience engineers, Purdue\u2019s online HTM program focuses on helping service professionals craft and deliver an exceptional experience for the customer. Offering service excellence through experience engineering \u2013 whether in hospitality, restaurants, tourism or any other service-focused industry \u2013 requires a great deal of strategic planning, analytical thinking and industry expertise. <\/p>\n\n\n\n

To reflect the complexities of experience engineering, the online master\u2019s in hospitality and tourism management program has updated its curriculum<\/a> to center on the state-of-the-art training and techniques that are defining the service industry today. These curriculum updates are designed to help prepare service professionals for the future of experience engineering and give them the advanced strategic and analytical skills they need to become service leaders and managers. Designed for professionals seeking career advancement, the program\u2019s new curriculum offers foundational training that\u2019s applicable to many different service fields, as well as courses in specialized topics and influential trends like influencer marketing, digital analytics, revenue management and more.\u00a0<\/p>\n\n\n\n

\u201cThe updated curriculum enriches the program offerings by including currently trendy and directly relevant topics that our students can directly apply to their jobs,\u201d said Alei Fan, associate professor and director of master\u2019s programs in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management at Purdue University. <\/p>\n\n\n\n

\u201cFor example, influencer marketing has become one of the most important marketing tools used by many organizations,\u201d Fan continued. \u201cThe new Integrated Marketing Communication course integrates such a topic into the course contents by leveraging the research-proved best practices and hands-on experience to provide value-added learning experience to our online master\u2019s students.\u201d <\/p>\n\n\n\n

Through taking updated courses focused on developing a service excellence mindset, experience design, revenue management, asset management, consumer behavior and more, students in the program reap the benefits of a traditional business degree with an added specific focus on service excellence. Several of the program\u2019s courses focus on helping students build strong analytical thinking and strategic management skills, which are acquired through completing hands-on projects. These skills can help students prepare themselves for leadership and management roles within the service industry. Additionally, the program\u2019s courses are taught by industry-experienced instructors from a variety of professional backgrounds who bring real-world knowledge to the virtual classroom. <\/p>\n\n\n\n

\u201cThe hospitality and tourism industries have long been at the forefront of pioneering service excellence, but of late, other industries are realizing the benefits of their leaders adopting such a service mindset,\u201d said Ceridwyn King, professor and school head of the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management at Purdue University. \u201cIn response to this, this curriculum redesign seeks to continue such pioneering efforts but does so in a way that is more accessible for those that not only work in hospitality and tourism but also for those that work in related fields or positions.\u201d <\/p>\n\n\n\n

The program\u2019s curriculum updates also include an accelerated completion timeline, which makes earning Purdue\u2019s master\u2019s in hospitality and tourism management quicker and more accessible. In completing their master\u2019s online, students get added flexibility and the ability to work toward the degree at their own pace. Those features were designed to help working professionals balance going back to school with their careers. <\/p>\n\n\n\n

\u201cThe new curriculum consists of key competencies for the general service industry while covering a wide range of applications to various types of service organizations,\u201d Fan said. \u201cStudents can adapt what they learn from this master\u2019s program to various disciplines and different career paths in the general service industry or any service-related fields, including but not limited to hospitality, tourism, transportation, healthcare, senior living, retailing, financial planning, consulting and more.\u201d  <\/p>\n\n\n\n

To learn more about Purdue\u2019s online Master of Science in Hospitality and Tourism Management, please visit the program\u2019s webpage<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

According to The Atlantic, the United States is in the midst of a paradigm shift \u2013 our economy, which was once driven by manufacturing, is now dominated by the services sector. This sector, which encompasses a wide range of businesses and industries that provide services to consumers, now accounts for over 70% of the United States\u2019 Gross Domestic Product (GDP). <\/p>\n","protected":false},"author":14,"featured_media":5325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"area-of-study":[8],"person":[73,75,74],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-program-news","area-of-study-business-economics","person-alumni","person-faculty-staff","person-students"],"acf":[],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484.jpg",1800,1200,false],"landscape":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484.jpg",1800,1200,false],"portraits":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484.jpg",1800,1200,false],"thumbnail":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484-150x150.jpg",150,150,true],"medium":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484-300x200.jpg",300,200,true],"large":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484.jpg",1800,1200,false],"rt_custom":["https:\/\/www.purdue.edu\/online\/wp-content\/uploads\/2024\/08\/5D4_3484.jpg",1800,1200,false]},"rttpg_author":{"display_name":"RM Barton","author_link":"https:\/\/www.purdue.edu\/online\/author\/barton53\/"},"rttpg_comment":0,"rttpg_category":"Program News<\/a>","rttpg_excerpt":"According to The Atlantic, the United States is in the midst of a paradigm shift \u2013 our economy, which was once driven by manufacturing, is now dominated by the services sector. This sector, which encompasses a wide range of businesses and industries that provide services to consumers, now accounts for over 70% of the United…","_links":{"self":[{"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/posts\/5324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/comments?post=5324"}],"version-history":[{"count":3,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/posts\/5324\/revisions"}],"predecessor-version":[{"id":5482,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/posts\/5324\/revisions\/5482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/media\/5325"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/media?parent=5324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/categories?post=5324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/tags?post=5324"},{"taxonomy":"area-of-study","embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/area-of-study?post=5324"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.purdue.edu\/online\/wp-json\/wp\/v2\/person?post=5324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}