The 10-minute film, now available on YouTube, premiered during a live viewing and panel discussion at Fowler Hall on Purdue\u2019s West Lafayette campus on Thursday (Sept. 12) and is meant to inspire students nationwide about the possibilities that come with a Purdue education through a modality that has not been leveraged in this way or to this extent by a higher education marketing team \u2014 a short film.<\/p>\n\n\n\n \u201cWhile the characters are fictional, they are based on and inspired by real Purdue students, faculty and alumni who are now actively engaged in the pursuit and advancement of space exploration,\u201d said Kelly Hiller<\/a>, Purdue vice president of marketing. \u201cWhat better way to illustrate Purdue\u2019s academic excellence, groundbreaking research and spirit of unrelenting persistence than to tell the aspirational story of four Boilermakers who could truly be among the first humans to travel to Mars.\u201d<\/p>\n\n\n\n Coinciding with the film\u2019s premiere, the marketing department will announce the rebranding <\/a>of its internal agency into Purdue Brand Studio on Friday (Sept. 13). This new name represents the evolution and formalization of Purdue\u2019s long-standing and award-winning in-house marketing and communications team.<\/p>\n\n\n\n Purdue has had extraordinary influence on the U.S. space program<\/a>, with 27 Boilermakers chosen to become astronauts, leading all nonmilitary academy public universities to fill those ultracompetitive and highly selective roles. That influence extends to research efforts that reinforce numerous joint Purdue-NASA endeavors, ranging from astronomy and extraterrestrial exploration to human habitats and planetary sciences.<\/p>\n\n\n\n The film illustrates how Purdue\u2019s renowned areas of expertise \u2014 including aeronautical and astronautical engineering, professional flight, business management, and agricultural and biological engineering \u2014 play critical roles in near-space and outer space exploration. <\/p>\n\n\n\n \u201cWith this film, we really wanted to celebrate our students, faculty and alumni as much as inspire the next generation of dreamers and doers,\u201d said Emily Richwine<\/a>, Purdue\u2019s senior director of creative. \u201cBoilermakers aren’t afraid to go first. They are more than willing to put in the work, all the small steps, that lead to world-changing giant leaps. The Purdue Brand Studio team pushed itself to do the same with this project, and we couldn\u2019t be prouder of the result. We can\u2019t wait to share this film with the world.\u201d<\/p>\n\n\n\n The full \u201cBoilers to Mars\u201d experience is available at boilerstomars.com<\/a>. Visit the marketing and communication team<\/a>\u2019s site for more about how Purdue\u2019s full-service, in-house agency helps the university pursue its land-grant mission.<\/p>\n\n\n\n Purdue University is a public research institution demonstrating excellence at scale. Ranked among top 10 public universities and with two colleges in the top four in the United States, Purdue discovers and disseminates knowledge with a quality and at a scale second to none. More than 105,000 students study at Purdue across modalities and locations, including nearly 50,000 in person on the West Lafayette campus. Committed to affordability and accessibility, Purdue\u2019s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap \u2014 including its first comprehensive urban campus in Indianapolis, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative \u2014 at https:\/\/www.purdue.edu\/president\/strategic-initiatives<\/a>. <\/p>\n\n\n\n SpaceKids Global is a Florida-based national nonprofit with the mission to educate and actively engage a national audience of elementary students in STEAM activities, ensuring girls are equally represented while inspiring all to pursue careers in space exploration and technology. For more information, www.spacekids.global<\/a>.<\/p>\n\n\n![\"Photo](\"https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/09\/Ross-Ade-filming.jpg\" "\\"\\"")
![\"Film](\"https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/09\/BTM-poster-grab-1.jpg\" "\\"\\"")
About Purdue University<\/strong> <\/h2>\n\n\n\n
About SpaceKids Global<\/strong><\/h2>\n\n\n\n