{"id":824,"date":"2023-02-08T20:05:00","date_gmt":"2023-02-08T20:05:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=824"},"modified":"2024-05-29T19:02:38","modified_gmt":"2024-05-29T19:02:38","slug":"food-survey-queries-consumers-about-new-years-resolutions-risk-tolerance","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2023\/Q1\/food-survey-queries-consumers-about-new-years-resolutions-risk-tolerance","title":{"rendered":"Food survey queries consumers about New Year\u2019s resolutions, risk tolerance"},"content":{"rendered":"<div class=\"purdue-initial-words-wrap\"><p class=\"purdue-initial-words\">WEST LAFAYETTE, Ind. &mdash;<\/p> \n<p>Eating more fruits and vegetables and less sugar ranked highly as potential changes to eating behaviors related to New Year\u2019s resolutions, according to the January Consumer Food Insights Report. This month\u2019s report also summarizes and discusses the state of the survey indicators after one full year of data collection.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<p>The survey-based report out of Purdue University\u2019s&nbsp;<a href=\"https:\/\/ag.purdue.edu\/next-moves\/areas-of-focus\/food-systems\/?_ga=2.249188743.1893301250.1643641510-825029104.1642978081\" rel=\"noreferrer noopener\" target=\"_blank\">Center for Food Demand Analysis and Sustainability<\/a>&nbsp;assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the U.S.<\/p>\n\n\n\n<p>&#8220;People are generally knowledgeable about the actions needed to improve health and want to pursue them \u2013 such as increasing fruits and vegetables and exercising more,\u201d said\u00a0<a href=\"https:\/\/agribusiness.purdue.edu\/people\/jayson-lusk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayson Lusk<\/a>, the department head and Distinguished Professor of\u00a0<a href=\"https:\/\/ag.purdue.edu\/department\/agecon\/?_ga=2.159455805.1893301250.1643641510-825029104.1642978081\" target=\"_blank\" rel=\"noreferrer noopener\">Agricultural Economics<\/a>\u00a0at Purdue who leads the center. \u201cHowever, they don\u2019t necessarily want to give up on taste and indulgences. For example, eating less meat or drinking less alcohol is low on the list of priorities of most Americans.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/new.www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-beliefsLO.jpeg\" alt=\"\" class=\"wp-image-826\" style=\"width:1000px\" title=\"\" srcset=\"https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-beliefsLO.jpeg 750w, https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-beliefsLO-300x180.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Share of Consumers who &#8216;Somewhat Agree&#8217; or &#8216;Strongly Agree&#8217; with Claims about Food and Nutrition, January &#8217;23<\/figcaption><\/figure>\n\n\n\n<p>As the Consumer Food Insights Report has noted previously, food spending is up significantly \u2014 19% \u2014 from a year ago. Grocery spending, however, has remained effectively flat for the past six months.<\/p>\n\n\n\n<p>\u201cIt appears that people have already cut back and found deals to help stop their food spending from continually rising,\u201d Lusk said. \u201cIf food inflation does not come down significantly this year, consumers might not have much room to maneuver their budgets further.\u201d<\/p>\n\n\n\n<p>Those surveyed estimated that current inflation is up more than 1 percentage point from last month. But the survey results show that people seem to remain optimistic about inflation declining dramatically over the next year.<\/p>\n\n\n\n<p>Additional key results include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food insecurity is unchanged from January 2022, but a decline in households visiting food pantries raises further questions.<\/li>\n\n\n\n<li>Americans report being neither risk averse nor risk loving but are slightly more cautious with regards to their health.<\/li>\n\n\n\n<li>Trust in the USDA and US Department of Health and Human Services\u2019 Dietary Guidelines for Americans is at an all-time high as its advisory committee prepares to discuss 2025 guidelines.<\/li>\n\n\n\n<li>A large majority of people want to increase funding and technical support to agricultural producers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/new.www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-behaviorsLO.jpeg\" alt=\"\" class=\"wp-image-825\" style=\"width:1000px\" title=\"\" srcset=\"https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-behaviorsLO.jpeg 750w, https:\/\/www.purdue.edu\/newsroom\/wp-content\/uploads\/2024\/05\/food-behaviorsLO-300x180.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Priority Index for Changes to Eating Habits and Wellbeing in 2023, January &#8217;23<\/figcaption><\/figure>\n\n\n\n<p>Despite price increases, the rate of national food insecurity again shows surprising consistency from last January, said Sam Polzin, a food and agriculture survey scientist for the center and co-author of the report.<\/p>\n\n\n\n<p>\u201cIn fact, we have even seen a continued decline in the share of households who say they have received free food from a pantry this month,\u201d Polzin said. \u201cGiven the current high-price environment, it is hard to believe that fewer people need help from the charitable food system. We might ask if there are fewer charitable food resources available now or if people are having a harder time accessing them.\u201d<\/p>\n\n\n\n<p>Overall, the sustainable food purchasing index continues to show consistency. But as the \u201ctaste\u201d and \u201ceconomic\u201d aspects of the index remain strong, the ongoing weakness of the environment and social indicators is discouraging from the sustainability perspective, Polzin noted.<\/p>\n\n\n\n<p>Behaviors like \u201cchoosing plant-based proteins over animal proteins\u201d are rare. Similarly, beliefs like \u201cagriculture is a significant contributor to climate change\u201d are held by a minority.<\/p>\n\n\n\n<p>\u201cWe might say that food system sustainability does not concern consumers as much as some advocates might want it. We saw little change on this front in our survey over the course of 2022,\u201d Polzin said.<\/p>\n\n\n\n<p>As for risk-taking, Americans generally consider themselves to be middle-of-the road in daily life, scoring 5.4 on a 0 to 10 (risk averse to risk loving) scale. They rated their risk tolerance regarding their health generally about one point lower, 4.3. But when it comes to food consumption, their risk tolerance is 5.2 for \u201cfood consumed at home,\u201d and 5.1 for \u201caway from home.\u201d<\/p>\n\n\n\n<p>Lusk further discusses the report in his&nbsp;<a href=\"http:\/\/jaysonlusk.com\/?_ga=2.257122819.966990360.1661998492-45685311.1661998492\" rel=\"noreferrer noopener\" target=\"_blank\">blog<\/a>.<\/p>\n\n\n\n<p>The Center for Food Demand Analysis and Sustainability is part of\u00a0<a href=\"https:\/\/ag.purdue.edu\/next-moves\/areas-of-focus\/food-systems\/?_ga=2.144537525.1474773488.1644245097-825029104.1642978081\" target=\"_blank\" rel=\"noreferrer noopener\">Purdue\u2019s Next Moves in agriculture and food systems<\/a>\u00a0and uses innovative data analysis shared through user-friendly platforms to improve the food system. In addition to the Consumer Food Insights Report, the center offers a portfolio of online\u00a0<a href=\"https:\/\/ag.purdue.edu\/cfdas\/data-resources\/dashboards\/\">dashboards<\/a>.<\/p>\n\n\n<div id=\"note\" class=\"post-content__attribution \">\n    <div class=\"columns\"> \n                    <div class=\"column\"> \n                <p class=\"post-content__source\">\n                    <strong>Writer:<\/strong>\u00a0Steve Koppes<br><strong>Media contact:<\/strong>\u00a0Maureen Manier,\u00a0<a href=\"mailto:mmanier@purdue.edu\">mmanier@purdue.edu<\/a><br><strong>Source:<\/strong>\u00a0Jayson Lusk,\u00a0<a href=\"mailto:jlusk@purdue.edu\">jlusk@purdue.edu<\/a><br><strong>Agricultural Communications:<\/strong>\u00a0765-494-8415;<br>Maureen Manier, Department Head,\u00a0<a href=\"mailto:mmanier@purdue.edu\" target=\"_blank\" rel=\"noreferrer noopener\">mmanier@purdue.edu<\/a><br><br><a href=\"https:\/\/ag.purdue.edu\/agcomm\/pages\/news.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Agriculture News Page<\/a>                <\/p>\n            <\/div>\n                            <div class=\"column is-narrow\">                 \n                <div class=\"post-content__editor-note\">\n                    <p class=\"post-content__editor-note--header\">Note to journalists:<\/p>\n                    <p>    \n                        A\u00a0<a href=\"https:\/\/apvideohub.ap.org\/welcome?returnUrl=%2Fdetail%2FLookingbackat2022foodpricesspending%2Fb013252c8f64431aa1f56c6ce7d6ac16\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video link<\/strong><\/a>\u00a0is available to media who have an Associated Press subscription                    <\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WEST LAFAYETTE, Ind. &mdash; Eating more fruits and vegetables and less sugar ranked highly as potential changes to eating behaviors related to New Year\u2019s resolutions, according to the January Consumer Food Insights Report. This month\u2019s report also summarizes and discusses<\/p>\n","protected":false},"author":3,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"department":[6],"source":[29],"purdue_today_topic":[72],"coauthors":[53],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","department-agriculture","source-purdue-news","purdue_today_topic-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":1,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/824\/revisions\/827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media\/829"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=824"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/department?post=824"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/source?post=824"},{"taxonomy":"purdue_today_topic","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/purdue_today_topic?post=824"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/coauthors?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}