{"id":6426,"date":"2023-10-03T19:51:00","date_gmt":"2023-10-03T19:51:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=6426"},"modified":"2024-07-22T19:55:43","modified_gmt":"2024-07-22T19:55:43","slug":"fast-company-names-purdue-university-a-brand-that-matters-for-third-year-in-a-row","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2023\/Q4\/fast-company-names-purdue-university-a-brand-that-matters-for-third-year-in-a-row","title":{"rendered":"Fast Company names Purdue University a \u2018Brand That Matters\u2019 for third year in a row"},"content":{"rendered":"<div class=\"purdue-initial-words-wrap\"><p class=\"purdue-initial-words wp-block-paragraph\">WEST LAFAYETTE, Ind. &mdash;<\/p> \n<p>For the third year in a row, Purdue University is the only university Fast Company magazine has placed on its roster of \u201cBrands That Matter,\u201d an annual list honoring organizations for performing their brand\u2019s mission and ideals with intention and authenticity. Purdue shares this space with brands like the NFL, Bombas and Rare Beauty and is one of only six three-time honorees.<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Fast Company received more than 1,100 applications for its 2023 list, ultimately selecting a&nbsp;<a href=\"https:\/\/www.fastcompany.com\/brands-that-matter\/list\" rel=\"noreferrer noopener\" target=\"_blank\">roster of 165 brands<\/a>&nbsp;for having \u201cachieved relevance through cultural impact and social engagement.\u201d This year, Purdue\u2019s application showcased&nbsp;<a href=\"https:\/\/purdueinnovates.org\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Purdue Innovates<\/strong><\/a>, the university\u2019s in-house pipeline for technology commercialization, intellectual property protection and enterprise creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2022\/Q4\/fast-company-chooses-purdue-university-as-a-brand-that-matters-for-second-year-in-a-row.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Last year\u2019s entry<\/strong><\/a>\u00a0focused on Purdue\u2019s performance of its land-grant mission in the 21st century, including\u00a0<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q2\/trustees-sign-off-on-2024-budget-11th-and-12th-years-of-frozen-tuition-for-purdue-west-lafayette.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>frozen tuition<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.purdueglobal.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Purdue Global<\/strong><\/a>\u00a0and the\u00a0<a href=\"https:\/\/pphs.purdue.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Purdue Polytechnic High Schools<\/strong><\/a>. Purdue\u2019s\u00a0<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2021\/Q4\/purdue-only-university-in-fast-company-magazines-inaugural-list-of-brands-that-matter.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2021 recognition<\/strong><\/a>\u00a0centered on Purdue\u2019s ability to provide a high-value education with initiatives like\u00a0<a href=\"https:\/\/datamine.purdue.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Data Mine<\/strong><\/a>, exceeding undergraduate enrollment goals and increasing student success \u2014 while coming together in a shared commitment to protection in the Protect Purdue campaign against COVID-19.<\/p>\n\n\n\n    <div  class=\"purdue-home-quick-links-static \">\n        <div class=\"tagged-header-container\">\n\n            <h2 class=\"tagged-header\"><span>Additional Information<\/span><\/h2>\n        \n        <\/div>\n\n       <ul class=\"quick-links-content\">\n                                        <li class=\"quick-link__item\">\n                                                                <a class=\"quick-link__link\"\n                                    href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/new-bio-based-glues-from-purdue-form-adhesive-bonds-that-grow-stronger-in-water.html\" target=\"_blank\">\n                                    New bio-based glues from Purdue form adhesive bonds that grow stronger in water                                <\/a>\n                            <\/li>\n                                                <li class=\"quick-link__item\">\n                                                                <a class=\"quick-link__link\"\n                                    href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-recognized-as-national-innovation-leader-4th-among-us-universities-in-us-patents-received.html\" target=\"_blank\">\n                                    Purdue recognized as national innovation leader: 4th among US universities in US patents received                                <\/a>\n                            <\/li>\n                                                <li class=\"quick-link__item\">\n                                                                <a class=\"quick-link__link\"\n                                    href=\"https:\/\/www.youtube.com\/watch?v=nuF2WKjUNbc\" target=\"_blank\">\n                                    Watch: \u201cWhat Can You Imagine at Purdue?,\u201d the higher ed spot with an unheard-of 28M views                                <\/a>\n                            <\/li>\n                            <\/ul>\n\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Purdue Innovates brings Purdue\u2019s claims of solving real-world problems full circle by giving researchers the tools to move their work from the lab to the world, without learning the ins and outs of commercialization. This agile system takes advantage of a rich university ecosystem while ensuring that every innovative idea has a chance to make a difference in its field.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI want to thank the Fast Company editors and judges who again selected Purdue University as a Brand That Matters, the only university on the list this year and every year since the inception of the honor,\u201d says R. Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global. \u201cAnd I want to congratulate everyone at Purdue for contributing to a culture where the persistence to make a true difference together is at the center of what we do, every day.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast Company says this year\u2019s&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90953720\/education-brands-that-matter-2023\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Education winners<\/strong><\/a>, a category Purdue shares with Sesame Workshop and Quizlet, deserve recognition for their \u201ccommitment to education.\u201d The Fast Company selection cites Purdue Innovates as an initiative that \u201cencourages students and faculty alike to explore and create,\u201d making possible some of the university\u2019s most world-changing research.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over&nbsp;<a href=\"https:\/\/otc.prf.org\/otc-metrics\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>800 patent applications<\/strong><\/a>&nbsp;have been filed and 262 patents have been issued for Purdue-born innovations so far during the 2023 fiscal year. In the same time frame, 14 startup companies have launched through Purdue Innovates, and the Trask Innovation Fund has granted seven awards to support short-term projects enhancing the value of ongoing Purdue projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the 2022 calendar year,&nbsp;Purdue Research Foundation was&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-recognized-as-national-innovation-leader-4th-among-us-universities-in-us-patents-received.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>ranked fourth<\/strong><\/a>&nbsp;among U.S. universities, ahead of Stanford and Harvard, for patents received from the U.S. Patent and Trademark Office.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Excellence at scale \u2014 and outside the ivory tower<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue Innovates finds efficiency by making experts in patents, licensing, product marketing and business law available to researchers so they can focus on the science and education. Purdue\u2019s experts have streamlined the process of applying for patents, licenses and starting companies, removing common barriers to commercialization for university-born projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to proving excellence in technology transfer from lab to market, Purdue University remains one of the top producers of shared knowledge in the form of academic publication and education, demonstrated by its ongoing and renewed status as an&nbsp;<a href=\"https:\/\/carnegieclassifications.acenet.edu\/institution\/purdue-university-main-campus\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>R1 research institution<\/strong><\/a>&nbsp;and membership in the&nbsp;<a href=\"https:\/\/www.aau.edu\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Association of American Universities<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m very proud of this recognition. If anything at all, Purdue is driven to produce outcomes that matter,\u201d said Brooke Beier, senior vice president of commercialization for Purdue Innovates. \u201cThis honor is a well-deserved nod to the passionate, entrepreneurial-minded faculty, staff, students, alumni and partners empowered by the Purdue ecosystem to bring world-changing technologies to market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based at a public university, the Purdue Innovates team gets to focus on impact rather than profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2021\/Q3\/malaria-treatment-shown-to-be-100-effective-in-phase-2-trial.html\" rel=\"noreferrer noopener\" target=\"_blank\">malaria treatment<\/a>&nbsp;developed by Purdue biochemist Philip Low may be produced at just $1 per pill, thanks to manufacturing partners in India and Vietnam. Results of a 2021 Phase 2 clinical trial showed the drug to be nearly 100% effective in defeating the disease in just three days. Meanwhile, Low continues&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2022\/Q1\/purdue-university-research-instrumental-in-early-development-of-fda-approved-advanced-prostate-cancer-diagnostic-and-treatment.html\" rel=\"noreferrer noopener\" target=\"_blank\">other drug development projects<\/a>, including FDA-approved prostate cancer diagnostics and lung cancer treatments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In another case, materials engineer Rahim Rahimi has developed and is advancing a&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2021\/Q3\/purdue-microneedles-pierce-biofilm-for-more-effective-topical-delivery-of-antibiotics-to-infected-wounds.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>flexible microneedle array<\/strong><\/a>&nbsp;capable of delivering necessary oxygen and bactericidal agents into nonhealing wounds, which afflict more than 5 million people in the U.S. and are a leading cause of limb amputations. Last year, the innovation was an inaugural Proof of Concept Fund recipient, receiving over $89,000 to help bring to commercial use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other world-changing projects currently being assisted by Purdue Innovates include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2022\/Q4\/study-specialized-smart-soft-contact-lenses-can-address-global-issue-of-glaucoma-diagnosis,-management.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Smart contacts<\/strong><\/a><strong>,\u00a0<\/strong>which\u00a0monitor for glaucoma better than current standards without the trip to a doctor and with the same comfort as a standard contact lens.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/gourmet-or-imitation-new-technique-ferrets-out-food-fraud.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Food fraud prevention<\/strong><\/a>\u00a0at the atomic level: detecting the ingredients, preparation and even point of origin of a food sample.<\/li>\n\n\n\n<li>Polymer films used to make\u00a0<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-researchers-fabricate-sensors-with-potential-health-monitoring-applications-onto-ready-made-wearables.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>wearable biometric sensors<\/strong><\/a>\u00a0that are flexible and breathable for extended periods of time.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-thermal-imaging-innovation-allows-ai-to-see-through-pitch-darkness-like-broad-daylight.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HADAR<\/strong><\/a>: machine vision that sees texture and depth beyond traditional thermal imaging, essential for autonomous vehicles or robotics.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to Fast Company\u2019s \u201cBrands That Matter\u201d honor, Purdue has been recognized as a&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-university-undergraduate-national-ranking-jumps-8-spots-with-13-undergraduate-programs-in-top-10-in-the-us.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>top 10 Most Innovative University<\/strong><\/a>&nbsp;for six straight years by U.S. News &amp; World Report. As the country\u2019s No. 4&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2022\/Q3\/purdue-ranked-no.-4-most-trusted-public-university-in-the-u.s..html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>most trusted public university<\/strong><\/a>, according to Morning Consult, Purdue has frozen tuition 12 years running, a move which will have&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2022\/Q2\/a-decade-of-affordability-purdue-leads-the-way,-saving-students-and-families-1-billion.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>saved Purdue families $1 billion<\/strong><\/a>&nbsp;by the end of this year. In July, Purdue was named&nbsp;<a href=\"https:\/\/www.purdue.edu\/newsroom\/releases\/2023\/Q3\/purdue-university-ascends-to-the-top-10-of-the-global-university-visibility-rankings.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>No. 3 most recognized U.S. public university<\/strong><\/a>&nbsp;(and No. 10 globally), coming in ahead of institutions like Yale University, University of Cambridge and UCLA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fall issue of Fast Company magazine, including the&nbsp;<a href=\"https:\/\/www.fastcompany.com\/brands-that-matter\/list\" rel=\"noreferrer noopener\" target=\"_blank\">complete list<\/a>&nbsp;of 2023 Brands That Matter, is available online now and will be on newsstands beginning Oct. 10.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Purdue University<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue University is a public research institution with excellence at scale. Ranked among top 10 public universities and with two colleges in the top 4 in the United States, Purdue discovers and disseminates knowledge with a quality and at a scale second to none. More than 105,000 students study at Purdue across modalities and locations, with 50,000 in person on the West Lafayette campus. Committed to affordability and accessibility, Purdue\u2019s main campus has frozen tuition 12 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap, including its first comprehensive urban campus in Indianapolis, the new Mitchell E. Daniels, Jr. School of Business, and Purdue Computes, at&nbsp;<a href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/www.purdue.edu\/president\/strategic-initiatives<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Purdue Innovates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fpurdueinnovates.org%2F&amp;data=05%7C01%7Clfarr%40purdue.edu%7C4f6b773588934952f6b108dbc410c62b%7C4130bd397c53419cb1e58758d6d63f21%7C0%7C0%7C638319348547707057%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=m0hVJQvP1t1ATnAxSDnr9ILpewZU8oLB89gPKReQgp4%3D&amp;reserved=0\" rel=\"noreferrer noopener\" target=\"_blank\">Purdue Innovates<\/a>&nbsp;is a unified network at Purdue Research Foundation to assist Purdue faculty, staff, students and alumni in either IP commercialization or startup creation. As a conduit to technology commercialization, intellectual property protection and licensing, startup creation and venture capital, Purdue Innovates serves as the front door to translate new ideas into world-changing impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on licensing a Purdue innovation, contact the Office of Technology Commercialization at&nbsp;<a href=\"mailto:otcip@prf.org\">otcip@prf.org<\/a>. For more information about involvement and investment opportunities in startups based on a Purdue innovation, contact Purdue Innovates at&nbsp;<a href=\"mailto:purdueinnovates@prf.org\">purdueinnovates@prf.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEST LAFAYETTE, Ind. &mdash; For the third year in a row, Purdue University is the only university Fast Company magazine has placed on its roster of \u201cBrands That Matter,\u201d an annual list honoring organizations for performing their brand\u2019s mission and<\/p>\n","protected":false},"author":7,"featured_media":6427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"department":[],"source":[29],"purdue_today_topic":[72],"coauthors":[132],"class_list":["post-6426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","source-purdue-news","purdue_today_topic-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/6426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=6426"}],"version-history":[{"count":2,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/6426\/revisions"}],"predecessor-version":[{"id":6430,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/6426\/revisions\/6430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media\/6427"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=6426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=6426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=6426"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/department?post=6426"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/source?post=6426"},{"taxonomy":"purdue_today_topic","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/purdue_today_topic?post=6426"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/coauthors?post=6426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}