{"id":5989,"date":"2022-10-25T19:20:00","date_gmt":"2022-10-25T19:20:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=5989"},"modified":"2024-07-17T19:41:20","modified_gmt":"2024-07-17T19:41:20","slug":"fast-company-chooses-purdue-university-as-a-brand-that-matters-for-second-year-in-a-row","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2022\/Q4\/fast-company-chooses-purdue-university-as-a-brand-that-matters-for-second-year-in-a-row","title":{"rendered":"Fast Company chooses Purdue University as a \u2018Brand That Matters\u2019 for second year in a row"},"content":{"rendered":"

WEST LAFAYETTE, Ind. —<\/p> \n

For the second year in a row, Purdue University is the only university selected by Fast Company as one of its \u201cBrands That Matter,\u201d a list honoring companies and organizations for communicating their brand\u2019s mission and ideals with intention and authenticity. One of only 13 two-time honorees, Purdue shares this year\u2019s honor with internationally recognized brands like Nike, Salesforce.org and Fender.<\/p>\n<\/div>\n\n\n

\u201cI didn\u2019t think I could be more excited than last year when Purdue was honored as an inaugural Fast Company \u2018Brand That Matters\u2019 with the likes of Nike and McDonald\u2019s,\u201d said Mike Berghoff, chairman of the Purdue Board of Trustees. \u201cBut being one of only 13 brands worldwide to be chosen again, and again the only university, recognizes how intentional we have been about brand building based on our amazing product and what we stand for. It is a privilege to be recognized in this way, and I congratulate everyone involved.\u201d<\/p>\n\n\n\n

Fast Company says that this year\u2019s Education winners<\/a>, a category Purdue shares with Coding Dojo and Lego Education, deserve recognition for \u201ckeeping learning engaging, accessible and inclusive.\u201d Noting Purdue\u2019s now iconic tuition freeze, which will have saved Purdue families $1 billion<\/a> by 2023, Fast Company credits Purdue for \u201ckeeping higher education attainable for anyone with the will to pursue it.”<\/p>\n\n\n\n

Purdue has seen record fall enrollments<\/a> for the last eight years, with 71% of undergraduate degree recipients earning a STEM degree in 2022, up from 44% in 2010. With enrollment growth, Purdue has also seen the growth in the number of degrees earned. In 2012-13, Purdue conferred 9,704 bachelor\u2019s degrees. In 2021-22, that rose to 12,943.<\/p>\n\n\n\n

And rising numbers hasn\u2019t meant a drop in quality.<\/p>\n\n\n\n

\"\"
A Purdue Global graduate celebrates during a commencement ceremony in West Lafayette, Indiana, on October 22. More than 1,200 students graduated as part of Purdue Global\u2019s fall class of 2022. (Purdue University photo\/ John Underwood)<\/figcaption><\/figure>\n\n\n\n

By offering innovative STEM programs in tune with advances in microelectronics<\/a> and national defense<\/a>, remaining at the cutting-edge of exploratory space missions<\/a>, as well as endeavors like Purdue Global, Purdue Polytechnic High Schools and the Equity Task Force, Purdue has redefined the traditional role of a university and allowed the greater Purdue campus to become a hub for top talent that drives innovation in industries that affect the world.<\/p>\n\n\n\n

Engineering a variety of transformative initiatives that help make a valuable and relevant education accessible to more, Purdue\u2019s programs, perhaps more than in any year before, highlight how a university can invest in its community and people.<\/p>\n\n\n\n

\u201cThe excellence and ideals that led Fast Company to recognize Purdue University for a second year come to life in Purdue Global,\u201d said Frank Dooley, chancellor of Purdue Global. \u201cBeginning with the expansion of Ethan Braden\u2019s portfolio to lead marketing and communications for Purdue Global in addition to Purdue University, there has been an impactful and passionate new emphasis on telling our story as part of Purdue\u2019s overarching land-grant mission.\u201d <\/p>\n\n\n\n

Braden is executive vice president and chief marketing and communications officer for Purdue University and Purdue Global.<\/p>\n\n\n\n

For Purdue, this is what living its land-grant mission<\/a> looks like in the 21st century: <\/p>\n\n\n\n