{"id":4448,"date":"2022-05-20T19:12:00","date_gmt":"2022-05-20T19:12:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=4448"},"modified":"2024-07-03T19:16:55","modified_gmt":"2024-07-03T19:16:55","slug":"transforming-higher-ed-earns-purdue-a-seat-on-google-stage","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2022\/Q2\/transforming-higher-ed-earns-purdue-a-seat-on-google-stage","title":{"rendered":"‘Transforming’ higher ed earns Purdue a seat on Google stage"},"content":{"rendered":"

WEST LAFAYETTE, Ind. —<\/p> \n

Two Purdue University leaders, including President Mitch Daniels, have been invited to join brands like McDonald\u2019s and The LEGO Group at Google Marketing Live on Tuesday (May 24). Like its selection to Fast Company magazine\u2019s list of Brands That Matter, Purdue is both the only and first university invited to speak at the annual event.<\/p>\n<\/div>\n\n\n

Google Marketing Live<\/a> is a hybrid event hosted at the Google Bay View Campus in California\u2019s Silicon Valley, bringing together innovative marketing leaders from top organizations to inspire readiness for tomorrow\u2019s challenges. Past events have featured keynotes from industry-shakers like Grammy Award-winner Alicia Keys.<\/p>\n\n\n\n

Purdue has garnered a reputation for transformative forms and methods of education. The university is also earning a name for how it talks to digital audiences, potential students and current members of the Boilermaker community in equally transformative ways. <\/p>\n\n\n\n

Daniels will be joined by Ethan Braden<\/a>, executive vice president and chief marketing and communications officer for Purdue University and Purdue University Global. Each is expected to speak on behalf of successfully deploying data-driven, industry-defining innovations within higher education.<\/p>\n\n\n\n

Daniels will be featured in a documentary-style video address, joined by marketing executives from Marriott International and Chase. In a Think transformation session, Braden will participate in a live, on-stage conversation with executives from Google and Expedia about embracing and harnessing change to drive business outcomes today and build business resilience for tomorrow.<\/p>\n\n\n\n

\u201cPurdue University is a leader in education and has transformed its experience for residential students and working adults online,\u201d said John Farrar, Google\u2019s industry director for education. \u201cWe\u2019re excited for Mitch and Ethan to share Purdue\u2019s thought leadership on how they\u2019ve leaned into the power of storytelling, data, and digital to best serve their students.\u201d<\/p>\n\n\n\n

Purdue has become a clear choice for record numbers of incoming students<\/a> in recent years, a surge powered by its reputation as a top-ranked public research institution<\/a>, its data-driven yet practical response to the COVID-19 pandemic, and its commitment to value, including over a decade of frozen tuition and boarding rates<\/a>, a decision that has saved students and families more than $1 billion over the span.<\/p>\n\n\n\n

The \u201cCradle of Astronauts<\/a>\u201d and home base to members of the Perseverance Mars rover<\/a> team, Purdue is also a hub for 6G research<\/a> and has attracted multimillion-dollar facilities by aerospace and national defense companies like Saab, Rolls-Royce and Schweitzer Engineering Laboratories.<\/p>\n\n\n\n

Purdue University Global and Google have also partnered on and launched five co-developed and co-branded career certificates for working adults<\/a>. Students gain college credit while earning the Google IT Support Certificate plus a Purdue Global microcredential. These credentials can be used as stackable building blocks toward an associate degree and a bachelor\u2019s degree at Purdue Global.<\/p>\n\n\n\n

In recent years, Purdue Marketing and Communications<\/a> has renewed Purdue\u2019s brand, overall storytelling, and its focus on YouTube, earning more views on the platform in both 2020 and 2021 than five peers combined and helping Purdue become the only university recognized as a Fast Company Brand That Matters<\/a>. The university\u2019s official podcast, \u201cThis Is Purdue<\/a>,\u201d has quickly ascended into the top 15% of all podcasts worldwide for listens, garnering over 10 million social media impressions since 2020.<\/p>\n\n\n\n

Registration for online attendance<\/a> is open to the public. The Think transformation panel is exclusive to in-person attendees; Daniels\u2019 address will be available online for the digital audience.<\/p>\n\n\n\n

About Purdue University<\/strong><\/h2>\n\n\n\n

Purdue University is a top public research institution developing practical solutions to today\u2019s toughest challenges. Ranked in each of the last four years as one of the 10 Most Innovative universities in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persistent pursuit of the next giant leap at\u00a0https:\/\/stories.purdue.edu<\/a>.<\/p>\n\n\n

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\n Media contact:<\/strong>\u00a0Trevor Peters,\u00a0peter237@purdue.edu<\/a>
Sources:<\/strong>\u00a0Ethan Braden,\u00a0ethanbraden@purdue.edu<\/a>; John Farrar <\/p>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WEST LAFAYETTE, Ind. — Two Purdue University leaders, including President Mitch Daniels, have been invited to join brands like McDonald\u2019s and The LEGO Group at Google Marketing Live on Tuesday (May 24). Like its selection to Fast Company magazine\u2019s list<\/p>\n","protected":false},"author":2,"featured_media":4449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,19],"tags":[],"department":[],"source":[29],"purdue_today_topic":[72],"coauthors":[10],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-general","source-purdue-news","purdue_today_topic-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":1,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"predecessor-version":[{"id":4450,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/4448\/revisions\/4450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media\/4449"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=4448"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/department?post=4448"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/source?post=4448"},{"taxonomy":"purdue_today_topic","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/purdue_today_topic?post=4448"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/coauthors?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}