{"id":3336,"date":"2022-06-30T15:27:00","date_gmt":"2022-06-30T15:27:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=3336"},"modified":"2024-07-10T17:06:11","modified_gmt":"2024-07-10T17:06:11","slug":"innovation-at-all-levels-purdues-best-in-marketing","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2022\/Q2\/innovation-at-all-levels-purdues-best-in-marketing","title":{"rendered":"Innovation at all levels: Purdue\u2019s best in marketing"},"content":{"rendered":"\n

The only university chosen as a Fast Company Magazine \u201cBrand That Matters\u201d and the first and only university selected to speak at Google Marketing Live 2022, Purdue University is making waves for more than providing a transformative, accessible education. <\/p>\n\n\n\n

The Purdue Marketing and Communications<\/a> team, with Ethan Braden<\/a>, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, strives to share the world-changing work of the Purdue community through methods just as impressive as the work itself, efforts earning over 1 million followers across its digital platforms and more YouTube views in both 2020 and 2021 than five peers combined.<\/p>\n\n\n\n

Here are some of the latest initiatives from the 2020 American Marketing Association Foundation\u2019s Higher Education Marketing Team of the Year.<\/p>\n\n\n\n

If you have any questions or want to connect with Purdue Marketing and Communications, contact: Christy McCarter, mccarter@purdue.edu<\/a>, @ChristyMcCarter<\/p>\n\n\n\n

Speaking Authentically: A Brand That Matters<\/strong><\/h2>\n\n\n\n

To Purdue President Mitch Daniels, \u201cYou can\u2019t have a great brand without a great product, and our marketing team has worked hard to tell the world what this university stands for and how our faculty, staff and students impact lives.\u201d<\/p>\n\n\n\n

The only university named a Brand That Matters<\/a>, Purdue joined 95 internationally recognized brands, including Nike, Zoom and Yeti, on a list showcasing organizations that offer inspiration for others and authentically communicate their mission and ideals.<\/p>\n\n\n

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Engaging Community:<\/strong> The Persistent Pursuit<\/strong><\/h2>\n\n\n\n

A central hub, The Persistent Pursuit<\/a> showcases the most premier storytelling efforts from across campus communicators in an accessible, central location for both members of the campus community and earned media. Whether the story of an emotional chance connection<\/a> or Purdue\u2019s history with the Indianapolis 500<\/a>, The Persistent Pursuit beautifully stages storytelling in all its digital forms.<\/p>\n\n\n

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Documenting Success:<\/strong> Purdue Polytechnic High Schools<\/strong><\/h2>\n\n\n\n

Embracing the power of video and accessibility of YouTube, Purdue\u2019s team has produced a number of high-quality, evergreen documentaries about the Purdue Polytechnic High Schools. Covering the PPHS origin story<\/a>, first graduating class<\/a> and from-scratch football program<\/a>, the documentaries demonstrate Purdue\u2019s leadership in effecting change in higher education.<\/p>\n\n\n

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A team of digital producers work with \u201cThis Is Purdue\u201d podcast host Kate Young to turn each episode into a digital storytelling portfolio. (Purdue University photo)<\/figcaption><\/figure>\n<\/div>\n\n\n

Amplifying Voices: This Is Purdue<\/strong> Podcast and YouTube Channel<\/strong><\/h2>\n\n\n\n

With over 221,000 listens, the This Is Purdue<\/a> podcast has become the unified voice of past and present Boilermakers. Hosted by Purdue alumna Kate Young, the show embraces the shared strengths that unify the Boilermaker community, earning a 367% increase in listenership since 2020 and over 10 million social media impressions.<\/p>\n\n\n\n

In 2022, the year of YouTube, Purdue\u2019s team has kept ahead of the trends with collections that give a voice to students on campus. Two series, Step Inside<\/a> and Finding Fit<\/a>, commit world-class content creation to student experiences and beloved traditions.<\/p>\n\n\n

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