{"id":2116,"date":"2023-09-12T19:01:00","date_gmt":"2023-09-12T19:01:00","guid":{"rendered":"https:\/\/new.www.purdue.edu\/newsroom\/?p=2116"},"modified":"2024-08-15T09:55:37","modified_gmt":"2024-08-15T13:55:37","slug":"purdue-global-to-showcase-this-is-my-comeback-campaign-during-adweeks-brandweek-in-miami","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2023\/Q3\/purdue-global-to-showcase-this-is-my-comeback-campaign-during-adweeks-brandweek-in-miami","title":{"rendered":"Purdue Global to showcase \u2018This Is My Comeback\u2019 campaign during Adweek\u2019s Brandweek in Miami"},"content":{"rendered":"

WEST LAFAYETTE, Ind. —<\/p> \n

Purdue Global will join elite brands such as Snapchat, Google, Meta and others during Adweek\u2019s Brandweek, scheduled now through Thursday (Sept. 14) in Miami<\/a>.<\/p>\n<\/div>\n\n\n

As a Gold sponsor for Brandweek \u2014 and the only higher education brand sponsoring an event filled with business-to-consumer and business-to-business brands \u2014 Purdue Global, Purdue\u2019s online university for working adults, will highlight the numerous stories<\/a> used in the launch of its latest brand and marketing platform, \u201cThis Is My Comeback.\u201d<\/p>\n\n\n\n

Brandweek features more than 24 expert-led sessions, with more than 800 senior-level marketers and industry leaders slated to attend. Celebrities including actor Chris Hemsworth, who founded health and wellness tech brand Centr, and NBA All-Star, entrepreneur and philanthropist Carmelo Anthony will join brand experts from leading companies including UPS, the National Football League, The Coca-Cola Co., Lenovo, T-Mobile and Verizon to talk about strategies in growing brand relevance and loyalty.<\/p>\n\n\n\n

R. Ethan Braden<\/a>, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, will be a Main Stage speaker Wednesday (Sept. 13) and will present \u201cFuture FWRD: Who Is the Future Marketer?\u201d<\/a> with Lola Bakare of be\/co, Ross Simmonds of Foundation, and Adweek CEO Will Lee.<\/p>\n\n\n\n

Braden also shares his thoughts and reflections of the work done to develop a new brand around Purdue Global in this piece, \u201cHow Purdue Global\u2019s Latest Campaign Empowers Students To Make a Comeback.\u201d<\/a><\/p>\n\n\n\n

Read more about Purdue Global\u2019s participation at Brandweek here<\/a>.<\/p>\n\n\n\n

Media are encouraged to share, post and publish this content.<\/strong><\/p>\n\n\n

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\n Media contact:<\/strong>\u00a0Matthew Oates, 765-496-6160,\u00a0oatesw@purdue.edu<\/a>, @mo_oates <\/p>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

WEST LAFAYETTE, Ind. — Purdue Global will join elite brands such as Snapchat, Google, Meta and others during Adweek\u2019s Brandweek, scheduled now through Thursday (Sept. 14) in Miami. As a Gold sponsor for Brandweek \u2014 and the only higher education brand<\/p>\n","protected":false},"author":5,"featured_media":2118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"department":[50],"source":[29],"purdue_today_topic":[],"coauthors":[141],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","department-global","source-purdue-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/2116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=2116"}],"version-history":[{"count":3,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/2116\/revisions"}],"predecessor-version":[{"id":3302,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/2116\/revisions\/3302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media\/2118"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=2116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=2116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=2116"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/department?post=2116"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/source?post=2116"},{"taxonomy":"purdue_today_topic","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/purdue_today_topic?post=2116"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/coauthors?post=2116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}