{"id":13698,"date":"2025-03-03T15:35:33","date_gmt":"2025-03-03T20:35:33","guid":{"rendered":"https:\/\/www.purdue.edu\/newsroom\/?p=13698"},"modified":"2025-03-04T07:34:52","modified_gmt":"2025-03-04T12:34:52","slug":"brands-that-matter-panel-to-examine-purdue-led-pharmaceutical-transformations","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2025\/Q1\/brands-that-matter-panel-to-examine-purdue-led-pharmaceutical-transformations","title":{"rendered":"Brands That Matter panel to examine Purdue-led pharmaceutical transformations"},"content":{"rendered":"\n

WEST LAFAYETTE, Ind. \u2014 Purdue University\u2019s position as a key player in the future of the pharmaceutical industry will be spotlighted at the Fast Company Grill<\/a> on Saturday (March 8) during the annual South by Southwest (SXSW) Conference & Festivals in Austin, Texas.<\/p>\n\n\n\n

President Mung Chiang will take the stage at the Brands That Matter panel titled \u201cInnovating What Matters: Driving Pharma Forward,\u201d along with Sean Bruich, senior vice president of artificial intelligence and data at Amgen, and Tatyana Kanzaveli, chief operating officer of Open Health Network. The panel will examine the transformation of the pharmaceutical industry through AI, strategic collaboration and next-generation innovation while discussing the importance of cross-industry partnerships to accelerate medical breakthroughs.<\/p>\n\n\n\n

Purdue has emerged as a global leader in pharmaceutical and biotech innovation, collaborating with corporate leaders and pharma partners to tackle critical issues facing the industry. In January, in collaboration with Eli Lilly and Company and Merck & Co. Inc., Purdue launched the Young Institute Pharmaceutical Manufacturing Consortium<\/strong>,<\/a> a collaborative effort to pioneer advances in making medicines. The consortium will elevate and enhance pharmaceutical and biopharmaceutical advanced manufacturing by developing disruptive innovative technologies, autonomous systems, and smart AI and digital technology, together with industrially relevant education and training for the next generation of scientific leaders and researchers. The collaboration also underscores a commitment to onshoring pharmaceutical manufacturing while bolstering domestic production.<\/p>\n\n\n\n

Purdue also teamed with Lilly this past August to form the Eli Lilly and Company and Purdue University Research Alliance Center<\/strong><\/a>, which serves as an essential hub for collaborative exploration of new technologies that enhance every phase of pharmaceutical research, from discovery to delivery.<\/p>\n\n\n\n

Pharmaceutical manufacturing is a key component of Purdue\u2019s One Health initiative<\/strong><\/a>, which advances knowledge and innovation related to animal, human and environmental health and well-being through novel interdisciplinary research and industry partnerships.<\/p>\n\n\n\n

Kelly Hiller, vice president of marketing for Purdue Brand Studio, will also participate in a high-profile panel, \u201cBold Moves: How Cultural Resonance Creates Brand Impact,\u201d on Saturday during SXSW. That event, which features a fireside chat with Hiller; Jeff Beer, editor-in-chief of Fast Company\u2019s Brands That Matter; and Kory Marchisotto, chief marketing officer of e.l.f. Beauty, will target marketing executives and industry leaders.<\/p>\n\n\n\n

Purdue\u2019s overall presence at SXSW, highlighted by the panel featuring Chiang, serves as a key starting point for the university\u2019s enterprise marketing campaign. Supported by Purdue Brand Studio, the university\u2019s central marketing and communications team and its own in-house agency, SXSW provides a major platform to amplify Purdue\u2019s renowned reputation while showcasing its thought leadership and global impact across industries.<\/p>\n\n\n\n

About Purdue University<\/strong><\/h2>\n\n\n\n

Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at our main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue\u2019s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap \u2014 including its comprehensive urban expansion, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative \u2014 at https:\/\/www.purdue.edu\/president\/strategic-initiatives<\/a>.<\/p>\n\n\n\n

About Purdue Brand Studio<\/strong><\/h2>\n\n\n\n

As its chief storytellers, Purdue Brand Studio champions Purdue University\u2019s reputation as one of the world\u2019s most innovative universities and amplifies its unifying essence:persistent innovation together. Purdue Brand Studio protects, positions and promotes the Purdue portfolio, equipping the university with the tools to tell the world about the remarkable impact Boilermakers make every day. As a unique leader in higher education
marketing, our team of over 100 professionals serves as the university\u2019s in-house agency, leading brand strategy, marketing research, creative campaigns, digital and social experiences, strategic communications, and media relations for Purdue\u2019s flagship West Lafayette and Indianapolis locations and Purdue Global. Purdue Brand Studio\u2019s work has secured Purdue\u2019s No. 1 ranking as the most recognized public university in the U.S. (No. 9 globally) in the 2024-25 Global University Visibility rankings and earned Purdue a place on Fast Company\u2019s Brands That Matter list for four consecutive years. Learn more about our charge: marcom.purdue.edu<\/a>.<\/p>\n\n\n

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\n Media contact:<\/strong> Derek Schultz, dcschultz@purdue.edu<\/a> <\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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