{"id":13320,"date":"2025-02-17T06:36:59","date_gmt":"2025-02-17T11:36:59","guid":{"rendered":"https:\/\/www.purdue.edu\/newsroom\/?p=13320"},"modified":"2025-04-28T11:14:22","modified_gmt":"2025-04-28T15:14:22","slug":"purdue-launches-5-year-4-billion-campaign","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2025\/Q1\/purdue-launches-5-year-4-billion-campaign","title":{"rendered":"Purdue launches 5-year, $4 billion campaign"},"content":{"rendered":"\n

WEST LAFAYETTE, Ind. \u2014 On Saturday (Feb. 15), Purdue University President Mung Chiang announced the launch of “Victories & Heroes: Your Campaign for Purdue.” The goal of the fundraising campaign \u2014 the largest in the university\u2019s history \u2014 is $4 billion raised by early 2030.<\/p>\n\n\n\n

Chiang made the announcement during the President\u2019s Council Annual Dinner at the Purdue for Life Foundation\u2019s Annual Week in Naples, Florida. This year’s events were well attended by about 600 alumni, university leaders and trustees.<\/p>\n\n\n\n

\u201cFrom the Wabash River to the face of the moon, Boilermakers have made positive impact across generations. As American higher education goes through a transformative time, our university is uniquely positioned for excellence at scale,\u201d Chiang said. \u201cThis comprehensive campaign, the third in Purdue\u2019s history, will invest in the long-term future of this most consequential public university in the country. We are ever grateful for the philanthropic support from all our Boilermaker alumni and friends.\u201d<\/p>\n\n\n\n

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Purdue President Mung Chiang announces the launch of “Victories & Heroes: Your Campaign for Purdue” at the President\u2019s Council Annual Dinner, held Saturday (Feb. 15) during the Purdue for Life Foundation\u2019s Annual Week in Naples, Florida. (Purdue for Life Foundation photo)<\/figcaption><\/figure>\n\n\n\n

This comprehensive campaign will accelerate the growth of Purdue\u2019s endowment while focusing on the university\u2019s four strategic initiatives<\/a> \u2014 its comprehensive urban expansion in Indianapolis, the Mitch Daniels School of Business, Purdue Computes and One Health \u2014 as well as Purdue Athletics and other key areas. The financial support will help further amplify successes across the university\u2019s land-grant mission: learning, discovery and engagement. The philanthropic funds raised will support scholarships, professorships, research, facilities and university programs.<\/p>\n\n\n\n

The “Victories & Heroes” theme is inspired by Purdue\u2019s fight song, \u201cHail Purdue!\u201d The lyrics, written in 1912 by student James Morrison, include a line celebrating \u201cyour vict\u2019ries and your heroes.\u201d<\/p>\n\n\n

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The “Victories & Heroes” campaign theme originates from Purdue\u2019s fight song, \u201cHail Purdue!\u201d Written in 1912 by student James Morrison, the song has inspired generations of Boilermakers. (Purdue for Life Foundation photo)<\/figcaption><\/figure>\n<\/div>\n\n\n

“Victories & Heroes” will build on the success of two previous comprehensive campaigns, including “The Campaign for Purdue” and “Ever True: The Campaign for Purdue University<\/a>.” “The Campaign for Purdue” was announced by President Martin Jischke in 2002, targeting $1.3 billion; it concluded in 2007 and raised $1.7 billion from 184,000 donors. “Ever True” was announced by President Mitch Daniels in 2015 and concluded in June 2019, exceeding its goal of $2.019 billion by generating more than $2.5 billion from more than 209,000 donors.<\/p>\n\n\n\n

The campaign announcement launches amid ongoing momentum and record-breaking achievements at Purdue:<\/p>\n\n\n\n