{"id":11737,"date":"2024-12-11T08:16:19","date_gmt":"2024-12-11T13:16:19","guid":{"rendered":"https:\/\/www.purdue.edu\/newsroom\/?p=11737"},"modified":"2024-12-11T10:06:08","modified_gmt":"2024-12-11T15:06:08","slug":"fast-company-names-purdue-university-a-brand-that-matters-for-fourth-straight-year","status":"publish","type":"post","link":"https:\/\/www.purdue.edu\/newsroom\/2024\/Q4\/fast-company-names-purdue-university-a-brand-that-matters-for-fourth-straight-year","title":{"rendered":"Fast Company names Purdue University a \u2018Brand That Matters\u2019 for fourth straight year"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WEST LAFAYETTE, Ind. \u2014 For the fourth year in a row, Purdue University is the only higher education institution to be named to Fast Company magazine\u2019s prestigious \u201c<a href=\"https:\/\/www.fastcompany.com\/brands-that-matter\/list\">Brands That Matter<\/a>,\u201d an annual list recognizing and honoring organizations for their ability to convey their brand, perform their mission, and advance their ideals with intention and authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As one of only four honorees selected all four years since the award\u2019s inception in 2021, Purdue continues on a winning streak matched by only three other world-renowned brands: Impossible Foods, Sesame Workshop and Vital Farms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast Company received more than 1,200 applications for the 2024 award, ultimately selecting an exclusive lineup of 121 brands that includes such notable companies as American Express, Disney and e.l.f. Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year Purdue\u2019s application showcased the university\u2019s global-scale impact demonstrated through creating world- and industry-changing innovations, providing greater access to education through large-scale partnerships and collaborations, and developing sustainable local and global economies for future workforces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPurdue\u2019s selection as a Brand That Matters for the fourth year in a row is another reflection of both the outstanding work by our marketing and communications teams and the continued elevation of Boilermakers\u2019 visibility in American higher education,\u201d Purdue President Mung Chiang said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue traces its proactive approach in addressing the world\u2019s most formidable challenges to its founding as a <a href=\"https:\/\/stories.purdue.edu\/what-is-a-land-grant-university\/\">land-grant institution<\/a>, a mission recently summarized by Chiang as \u201c<a href=\"https:\/\/www.purdue.edu\/newsroom\/in-the-news\/reinventing-the-land-grant-university-to-grow-jobs-companies-talent-and-global-competitiveness-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">discovery with delivery<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By emphasizing multidisciplinary research that delivers innovation to the world, the university positions itself at the forefront of cutting-edge and trailblazing technology, such as semiconductor and microelectronics research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its 2024 Brands That Matter submission, Purdue emphasized the following demonstrations of delivering global impact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bolstered leadership in key national security areas, having won <a href=\"https:\/\/www.purdue.edu\/newsroom\/2023\/Q4\/purdue-leverages-biotech-manufacturing-strengths-as-part-of-new-indiana-led-federally-funded-regional-technology-and-innovation-hub\/\">three out of three<\/a> national research hub competitions from the U.S. Department of Commerce\u2019s Economic Development Administration. Purdue is the only higher ed institution in the U.S. to earn all three designations.<\/li>\n\n\n\n<li>Brought an advanced packaging fabrication and R&amp;D facility for AI products to the Purdue Research Park through a <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/sk-hynix-announces-semiconductor-advanced-packaging-investment-in-purdue-research-park\/\" target=\"_blank\" rel=\"noreferrer noopener\">$3.9 billion partnership with South Korea-based semiconductor manufacturer SK hynix.<\/a> This will be the largest single economic development in state history.<\/li>\n\n\n\n<li>Created jobs in Indiana, driving workforce development and spurring technological prosperity through a <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q1\/purdue-university-receives-100-million-commitment-from-lilly-endowment\" target=\"_blank\" rel=\"noreferrer noopener\">$100 million commitment from Lilly Endowment<\/a> that supported top <a href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategic initiatives<\/a>, including the Mitch Daniels School of Business and <a href=\"https:\/\/www.purdue.edu\/computes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Purdue Computes<\/a>. This marked the largest single gift in Purdue history.<\/li>\n\n\n\n<li>Spurred innovation in animal, human and environmental health with the establishment of the <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/purdue-trustees-endorse-launch-of-one-health-initiative-advancing-university-strengths-in-human-animal-plant-environmental-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">One Health Innovation District<\/a> in downtown Indianapolis, alongside Elanco Animal Health Inc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Purdue broadened its research base with the opening of its first urban expansion of the West Lafayette campus <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q3\/purdue-university-in-indianapolis-opens-today\/\">to downtown Indianapolis<\/a>. The combined West Lafayette and Indianapolis campuses serve as gateways to <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/hard-tech-corridor-emerges-with-leadership-from-purdue-and-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">America\u2019s Hard-Tech Corridor<\/a>, a 65-mile stretch of highway that is evolving into an ecosystem of academic excellence and serving as a critical pipeline of workforce development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to Fast Company\u2019s \u201cBrands That Matter\u201d honor, Purdue has garnered unprecedented worldwide accolades and rankings, including those that place the university\u2019s name among other world-renowned brands. Last week \u201c<a href=\"https:\/\/www.boilerstomars.com\" target=\"_blank\" rel=\"noreferrer noopener\">Boilers to Mars<\/a>,\u201d the university\u2019s first-ever short film, was named to the short list of the coveted <a href=\"https:\/\/www.campaignbigglobalawards.com\/shortlist\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign BIG Global Awards<\/a> alongside Amazon, Nestle, SiriusXM and British Airways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other prestigious honors and top rankings Purdue has earned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For the seventh consecutive year, Purdue was named a <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q3\/for-second-year-in-a-row-purdue-ranked-among-top-50-undergraduate-colleges-in-america-by-u-s-news-world-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 10 Most Innovative University<\/a> by U.S. News &amp; World Report.<\/li>\n\n\n\n<li>In July, Purdue placed <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q3\/purdue-ranked-nations-no-1-most-recognized-public-university\/\" target=\"_blank\" rel=\"noreferrer noopener\">No. 1 among U.S. public universities and was named the No. 9 most recognized university in the world<\/a> in the 2024-25 Global University Visibility rankings.<\/li>\n\n\n\n<li>Purdue is ranked No. 8 overall among U.S. public universties in the <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/purdue-recognized-among-worlds-best-in-latest-qs-rankings-and-rises-to-no-8-among-u.s-public-universities\/\">2025 QS (<\/a><a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/purdue-recognized-among-worlds-best-in-latest-qs-rankings-and-rises-to-no-8-among-u.s-public-universities\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quacquarelli<\/a><a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q2\/purdue-recognized-among-worlds-best-in-latest-qs-rankings-and-rises-to-no-8-among-u.s-public-universities\/\"> Symonds) World University Rankings<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The university was previously honored in Fast Company\u2019s education category but now is classified in the heritage category. Kelly Hiller, Purdue vice president of marketing, said the heritage category represents iconic legacy brands that stand the test of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis award highlights both the tenacious spirit of every Boilermaker who wakes up every day ready to tackle the next big challenge, as well as the culture and heart of an elite team of storytellers who capture that energy and make sure it shows through the Purdue brand,\u201d Hiller said. \u201cTo receive this honor from Fast Company, again and again, is a testament to the culture of persistent and authentic storytelling excellence we pursue every day.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In September, Purdue\u2019s marketing department announced a strategic rebranding to reflect its capabilities and role within the institution. Now operating as the in-house marketing agency <a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q3\/purdue-marketing-launches-rebrand-as-universitys-internal-marketing-agency\/\">Purdue Brand <\/a><a href=\"https:\/\/www.purdue.edu\/newsroom\/2024\/Q3\/purdue-marketing-launches-rebrand-as-universitys-internal-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio<\/a>, the team is building on a track record of award-winning marketing campaigns and industry <a href=\"https:\/\/marcom.purdue.edu\/impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">recognition<\/a>, such as the latest from Fast Company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fall issue of Fast Company magazine, including the complete list of 2024 Brands That Matter, is available online now and will be on newsstands beginning December 17.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Purdue University<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue University is a public research institution demonstrating excellence at scale. Ranked among top 10 public universities and with two colleges in the top four in the United States, Purdue discovers and disseminates knowledge with a quality and at a scale second to none. More than 105,000 students study at Purdue across modalities and locations, including nearly 50,000 in person on the West Lafayette campus. Committed to affordability and accessibility, Purdue\u2019s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap \u2014 including its first comprehensive urban campus in Indianapolis, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative \u2014 at <a href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\/\">https:\/\/www.<\/a><a href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">purdue<\/a><a href=\"https:\/\/www.purdue.edu\/president\/strategic-initiatives\/\">.edu\/president\/strategic-initiatives<\/a>.<\/p>\n\n\n<div id=\"note\" class=\"post-content__attribution \">\n    <div class=\"columns\"> \n                    <div class=\"column\"> \n                <p class=\"post-content__source\">\n                    <strong>Media contact:<\/strong> Wes Mills, <a href=\"mailto:wemills@purdue.edu\">wemills@purdue.<\/a><a href=\"mailto:wemills@purdue.edu\" target=\"_blank\" rel=\"noreferrer noopener\">edu<\/a>                <\/p>\n            <\/div>\n                    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WEST LAFAYETTE, Ind. \u2014 For the fourth year in a row, Purdue University is the only higher education institution to be named to Fast Company magazine\u2019s prestigious \u201cBrands That Matter,\u201d an annual list recognizing and honoring organizations for their ability<\/p>\n","protected":false},"author":27,"featured_media":11734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"department":[],"source":[29],"purdue_today_topic":[],"coauthors":[41],"class_list":["post-11737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","source-purdue-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/11737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=11737"}],"version-history":[{"count":11,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/11737\/revisions"}],"predecessor-version":[{"id":11834,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/posts\/11737\/revisions\/11834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media\/11734"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=11737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=11737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=11737"},{"taxonomy":"department","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/department?post=11737"},{"taxonomy":"source","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/source?post=11737"},{"taxonomy":"purdue_today_topic","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/purdue_today_topic?post=11737"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.purdue.edu\/newsroom\/wp-json\/wp\/v2\/coauthors?post=11737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}