Mobile marketing firm Tetherball moves into Purdue Research Park
March 28, 2011
INDIANAPOLIS - The technology-based advertising company that introduced the nation's first radio-frequency identification (RFID)-based mobile loyalty program has become a tenant in the Purdue Research Park of Indianapolis.
Tetherball® LLC was founded by CEO Scott Yancey in 2008. The company strengthens national brands' one-to-one relationships with customers and tracks participation in mobile marketing response, membership and rewards programs. Its Tetherball Rewards program uses text messaging to communicate with participants instantly when they check in at predetermined sites.
"To validate consumer participation, we use RFID tags tethered to consumers' mobile phones," Yancey said. "When consumers tap their tag on Tetherball RewardStations - which we manufacture - or existing contactless payment equipment at the sites, they receive personalized text messages in seconds based on their participation in the program and time of day."
Current clients include national brands in the automotive, fast-food, casual dining, convenience store and entertainment sectors. A full list can be found at https://www.tetherball360.com/casestudies.aspx
The patent-pending, proprietary Mobiquitous® platform controls all aspects of Tetherball Rewards, which earned third place in a global competition sponsored by NXP Semiconductors.
Yancey and his colleagues at Tetherball moved into the Purdue Research Park of Indianapolis to use the amenities and connections with the university.
"We came to Purdue Research Park because of the conference facilities, business support, access to Purdue University and RFID facilities, and the technology community they are creating throughout the state," Yancey said. "We benefit anytime we use the facility. We look forward to making contacts at Purdue University as we test our RFID-based products."
About Tetherball LLC
Tetherball LLC is one of the fastest growing mobile marketing companies in the United States. The Tetherball leadership team has more than 150 years of combined experience in marketing, ad agency and mobile experience. With this experience and a passion for creating simple, elegant, and results-driven solutions, Tetherball helps you to take your customer experience to the next level.
About Purdue Research Park
The Purdue Research Park has the largest university-affiliated business incubation complex in the country in four locations across Indiana. The parks are home to about 200 companies that employ 4,000 people and are located in West Lafayette, Merrillville, Indianapolis and New Albany.
Purdue Research Park contact:
Steve Martin, (765) 588-3342, sgmartin@prf.org
Cynthia Sequin, (765) 588-3340, casequin@prf.org
Source:
Scott Yancey, (317) 818-8800, scott@tetherball360.com
