Agriculture News

June 18, 2020

Purdue offers online workshops for agribusiness professionals

WEST LAFAYETTE, Ind. – Purdue University’s Center for Food and Agricultural Business will offer multiple online professional development courses and programs for food and agribusiness professionals through October 2020.

This summer, the center for the first time is offering live, two-hour online micro-courses focused on topics relevant to the current agribusiness environment. Participants will learn about cutting-edge tools and discuss with fellow participants and faculty instructors how these tools are best used. Micro-course offerings include Scenario Planning: Creating Resilience in Uncertain Times (June 30); Organizational and Personal Resilience (July 15); and Financial Implications for Your Business (Aug. 5). To ensure faculty interaction with participants, limited spots are available for each course.

The center also is offering distinctive online experiences. Courses are Precision Selling (July 29-30), Building the Foundations of Agri-Marketing (Aug. 11-14), and Strategic Agri-Marketing (Oct. 6-9). These programs are open to everyone and provide a useful mix of concepts, practical tools and examples. Each course uses specialized online teaching methods that provide increased individual interaction with faculty and networking opportunities with fellow participants.

“Online screen time is reserved for discussions to avoid making participants endure long periods of time learning in front of a computer,” said Scott Downey, center director and professor of agricultural economics.

“While we can’t accept visitors to campus right now due to COVID-19, we want to maintain our partnership with industry and continue to be a resource for professionals,” Downey said. “Frankly, it’s a great time to invest in learning. The center team has taken its decades of online and in-person program experience to carefully craft micro-courses and transition programs to online-delivery. We’ve worked hard to avoid the traditional webinar format so that participants receive the same top-quality learning and networking experience they would if they had come to campus. While we look forward to resuming face-to-face delivery in November, recent evaluations from online learners equal or exceed those from in-person versions of similar programs offered a year ago. Additionally, we are excited about the micro-course offerings, which are brand new for us.”

The rate for each micro-course is $250. A discounted rate is available for those who register for all three. The rate for Precision Selling is $2,195, and the rate for each marketing program is $2,395. Learn more and register at https://agribusiness.purdue.edu/online-programs/.

Writer/Media contact: Torrie Sheridan, 765-496-6032, ward121@purdue.edu

Source: Scott Downey, 765-494-4325, downeyws@purdue.edu

Agricultural Communications: 765-494-8415;

Maureen Manier, Department Head, mmanier@purdue.edu  

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