April 23, 2019
Purdue seminar develops agricultural sales managers
This professional development workshop will challenge participants’ assumptions about the evolution of the sales process and practice techniques for leading individuals to maximize their sales team performance.
Participants will take an in-depth look at assessing their current management skills and learn how to harness tools and techniques for effective leadership.
“In the sales area, managers are often chosen from the ranks of the highest producing sales people,” said Scott Downey, associate center director and associate professor of agricultural economics. “The best managers work to help their sales team create value for customers, defend margins and, of course, generate sales. The skills needed to effectively guide a sales team include coaching, administration and a host of other activities, but few managers have received training to do so beyond high school sports and college classroom experiences. Sales Management and Leadership will help participants develop management assets that can be used to maximize the productivity of the sales people who report to them.”
This program is designed for current and future sales managers looking to maximize effectiveness and develop leadership and coaching skills. Program topics will include the evolution of sales management, building resilience for success in challenging times, coaching at work and building your sales force.
The program rate is $2,195. Groups rates are available by contacting Key Account Manager Emily Hoeing at email@example.com. Learn more and register at http://agribusiness.purdue.edu/seminars-and-events/sales-management-and-leadership.
Writer: Rebecca Frazier, firstname.lastname@example.org
Media contact: Torrie Ward, 765-496-6032, email@example.com
Source: Scott Downey, 765-494-4325, firstname.lastname@example.org
Agricultural Communications: 765-494-8415;
Maureen Manier, Department Head, email@example.com