Professional basketball league adopts Swoosh! electronic statistics program

February 26, 2013  

The Swoosh

The Swoosh! program, developed by Purdue Research Park-based DelMar Software Development LLC, tracks and accumulates basketball statistics in real time via a touch screen. The IBA-PBL professional basketball league has chosen Swoosh! as its exclusive statistics program for the league and its 17 teams. (DelMar Software Development image)
Download Photo

WEST LAFAYETTE, Ind., and CHICAGO - Software used to track basketball game statistics at the high school and AAU levels has been adopted by a professional basketball league and will be implemented in its 2013 season.

Executives at the IBA-PBL announced that Swoosh! has been chosen as the exclusive, official statistics program for the league and its 17 teams. Swoosh! was developed and commercialized by DelMar Software Development LLC, based in the Purdue Research Park.

Barry Bradford, president and co-owner of the IBA-PBL, said the technology improves upon the pen-and-paper method of tracking game statistics in several ways.

"Swoosh! tracks and accumulates statistics via a touch screen. This data can be used to quickly create shot charts and reports for coaches and other team personnel. It will be easy for team officials to use, and DelMar Software Development provides great support," he said. "Swoosh! also provides tempo-free statistics, which are not affected by an opponent's style of play. It creates statistics like percentage of rebounds available, assists and turnovers per 100 possessions, and effective field goal percentage. Teams and fans should both enjoy tempo-free stats, which provide truer comparisons of players than traditional statistics."

IBA-PBL logo

Download Photo

Game statistics will be updated on the league's website,, and each team's website. The league's teams are Albany (N.Y.) Legends; Bloomington (Ill.) Flex; Chicago Redline; Holland (Mich.) Dream; Indiana Diesels; Gary (Ind.) Splash; Kankakee County (Ill.) Soldiers; Kenosha (Wis.) Ballers; Lake County (Ill.) Stars; Lake Michigan Admirals; Lansing (Mich.) Capitals; New Jersey G-Force; Rochester (N.Y.) RazorSharks; Sauk Valley (Ill.) Predators; Springfield (Ill.) Xpress; St. Louis Trotters; and West Virginia Miners.

Mikel Berger, partner at DelMar Software Development, said the company is proud of its partnership with the IBA-PBL and its community-first philosophy.

"The motto of the IBA-PBL is 'In the community, about the community, for the community,' and teams follow through on that. Players meet with the public during school visits, community events and involvement with AAU programs," he said. "The league reaches out to young people from age 5 through college years, encouraging them to work hard and earn college scholarships."

The league office complimented DelMar Software Development for its work to implement the Swoosh! technology into the IBA-PBL's system.

"Everyone at the company has been phenomenal working with the IBA-PBL on deploying the Swoosh! statistics technology," Bradford said. "They have provided all we have asked for in technical expertise and customer service, even traveling to Chicago and league games around the Midwest."

About DelMar Software Development LLC

DelMar Software Development is a team of software development specialists with a diverse skill set that believes in collaboration, candor and staying engaged with you from the very beginning. Regardless of if the software is for tracking basketball stats, modeling corn growth, or running an election, DelMar has the software developers to turn your idea into software that is both cutting-edge and business wise.

About Purdue Research Park

The Purdue Research Park has the largest university-affiliated business incubation complex in the country in four locations across Indiana. The parks are home to nearly 240 companies that employ more than 4,200 people and are located in West Lafayette, Merrillville, Indianapolis and New Albany.

Purdue Research Park contact:

Steve Martin, 765-588-3342,


Mikel Berger, 765-577-5757,

Barry Bradford,,

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

© 2014-17 Purdue University | An equal access/equal opportunity university | Integrity Statement | Copyright Complaints | Brand Toolkit | Maintained by Marketing and Media

Trouble with this page? Disability-related accessibility issue? Please contact us at so we can help.