Purdue introduces official online store
Boilermaker fans both near and far can now purchase their spirit gear whenever and wherever they want with the launch of a new online store.
Through a partnership with Dreams Inc., Purdue launched a new site this month that offers a greater range of products and trend-specific merchandise along with the latest e-commerce technology and a focus on responsive customer service.
The site -- www.purdueofficialstore.com -- will deliver Boilermaker fans an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home decor and collectibles.
"With students and alumni residing in all 50 states and 130 countries, an online partnership with Dreams offers all Boilermaker fans a full array of ways to show their Purdue pride while giving even greater exposure to the Purdue brand," says Mary King, senior director for customer relationship marketing, Purdue Marketing and Media. "In addition, Purdue's portion of the proceeds from site sales will help to endow scholarship funds for Purdue students."
This new, multiyear marketing partnership with Purdue marks Dreams' third alliance with a top-tier university, following the University of Miami and the University of Texas.
