Men's basketball video asks fans 'Are you with us?'
A still from "Purdue Basketball: Are You With Us?," a new video highlighting the men's basketball team.
A new video highlighting the Purdue men's basketball team is quickly achieving its creators' goals: to excite the crowd at Mackey Arena and fire up Boilermaker fans for the upcoming Big Ten and NCAA tournaments.
The video, titled "Purdue Basketball: Are You With Us?," can be viewed at https://www.youtube.com/watch?v=C-UVEu51_Lc. It was produced by Andrew Hancock, photographer for the Office of Marketing and Media; William Cabral, Purdue graduate in film and video studies; and Kevin Daly, senior in the Krannert School of Management.
Hancock, Cabral and Daly shot most of the video this summer for a behind-the-scenes multimedia piece for Sports Illustrated's iPad issue. When Purdue senior Robbie Hummel retore his ACL during practice for the 2010-11 season, Sports Illustrated dropped plans for its story, but the video footage still remained on the videographers' minds.
"As the season progressed, we knew we had to put that video to use and see what type of piece we could put together," Hancock says.
The trio finished up by collecting more footage: a night shoot at Mackey Arena and a shoot at the storage room where the team's trophies are being kept during the Mackey renovations.
The video first aired on Mackey's video board before the senior night game against Illinois on Feb. 28.
"After it was played, the crowd roared, and we knew that we wanted to share this with fans online as well," Hancock says.
The video was posted to Purdue's YouTube page Thursday morning and has received almost 20,000 views. Links also were posted through the University's Facebook and LifeAtPurdue Twitter pages.
As of Friday afternoon:
* The video ranked at No. 25 in "Top Favorited-Sports," No. 25 in "Top Rated-Sports" and No. 104 in the "Most Viewed-Sports" categories on YouTube.
* The Purdue Facebook page posting had received 425 "likes," 48 comments and more than 64,000 impressions (how many people have seen the link on Facebook).
* The link had been shared more than 100 times on Twitter.
