Did You Know?: Eco Billboard Bags
April 17, 2015
Purdue Marketing and Media's Trademarks and Licensing team has contracted with Eco Billboard Bags, an Indianapolis company that repurposes billboard and banner art, and is bringing eco-friendly, Purdue-themed tote bags to campus just in time for Earth Day, April 22.
Eco Billboard Bags, founded by Jeanne Shirley and Cynthia England in 2008, turns large advertisements into totes and multipurpose bags. The company has an exclusive deal with University Book Store and will be introducing three sizes of tote bags, 8x10x6, 12x14x6, and 17x17x6 inches, into stores on Saturday (April 18). This first round of bags will be constructed from straight banners once used to celebrate Purdue astronauts and Intercollegiate Athletics.
"It is important for Purdue to invest in sustainable products in order to make efficient use of our resources," says Abby Hawn, Trademarks and Licensing student engagement specialist.
Under the agreement, $2.50 from every purchase of a bag will go into a general scholarship fund at Purdue. Proceeds from the bags also will help Purdue create more banners.
"Partnerships like this one not only yield a reduction on our environmental impact for future Boilermakers, they also generate cost savings for the University and provide scholarships for our students through licensed merchandise," Hawn says.
If the launch is successful, Eco Billboard Bags may expand its Purdue product line to include other styles and sizes of bags, such as cross-body cargo bags, briefcase bags and insulated lunch bags.