Purdue United Way launches 2024 campaign

A group of people stands in front of a tent with United Way signage on Purdue Mall.

Purdue United Way and United Way of Greater Lafayette leaders, volunteers and supporters celebrate the launch of the university’s 2024 campaign during a kickoff event on Purdue Mall. (Purdue University photo/Rebecca Robiños)

Sang Woo, Purdue United Way vice chair; Andrew Ball, United Way of Greater Lafayette 2024 campaign chair; and Dimitrios Peroulis, Purdue United Way chair, show their support for this year’s campaign at the Sept. 24 kickoff event. (Purdue University photo/Rebecca Robiños)

The 2024 Purdue United Way campaign is now underway, with the goal of raising $700,000 for local agencies in need and adding 150 new donors to its roster.

The campaign officially launched Tuesday (Sept. 24) following a kickoff event on Purdue Mall with volunteers; organizers; this year’s campaign chair, Dimitrios Peroulis, senior vice president for partnerships and online and the Reilly Professor of Electrical and Computer Engineering; and vice chair Sang Woo, chair of the Susan Bulkeley Butler Center for Leadership Excellence and a professor of industrial-organizational psychology in the College of Health and Human Sciences.

President Mung Chiang and First Lady Kei Hui celebrated the start of the campaign with university deans, vice presidents, and campaign leaders and contributors during a Sept. 18 event at Westwood.

New to this year’s campaign is a drawing featuring four prizes that can be awarded to anyone who responds through the donation website by clicking either the “Give Now” or “I Don’t Wish to Give” buttons.

This year also marks the return of the campuswide silent auction, set for Oct. 7 to Nov. 1. Guided tours of Westwood and the Tippecanoe County Courthouse and gift certificates for local restaurants are some of the items up for grabs. More details, including a list of prizes and experiences, can be found online.

Brandi Plantenga, executive assistant in the Office of the Provost, greets state Rep. Sheila Klinker at the Purdue United Way campaign kickoff. (Purdue University photo/Rebecca Robiños)

The ePledge online pledge system continues this year. Donors can make an unrestricted gift to United Way of Greater Lafayette or choose a specific agency for their donations. Gifts can be made through payroll deduction or as a one-time donation. For credit card transactions, United Way of Greater Lafayette contracts with CyberSource, a trusted name in e-commerce that meets industry security standards.

“At Purdue, we believe in the power of unity — the strength that comes from working together,” Peroulis said. “As we strive to address the pressing needs of our community, let us remember that every contribution makes a significant impact. Together, we create lasting change and build a brighter future for all.”

A link to donate and more information can be found on the Purdue United Way website. For questions about the campaign, contact Lisa Duncan at llduncan@purdue.edu.

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