Today’s top 5 from Purdue University

‘Purdue News Now’

From Bob Dylan’s upcoming visit to Elliott Hall of Music to George Karlaftis’ quest for a third straight Super Bowl ring, Trevor Peters has all the latest Boilermaker news in this week’s edition of “Purdue News Now.”

Plus, check out five good stories below you may have missed.

Semiconductors@Purdue faculty look to 2025 and beyond

Purdue University semiconductor faculty leaders recently conducted a mini retreat with President Mung Chiang and Arvind Raman, the John A. Edwardson Dean of the College of Engineering, to discuss immediate next steps and long-term plans for Semiconductors@Purdue. Based on the foundation laid with the signing of the CHIPS and Science Act in 2022, Purdue is forging pathways to the future with successful new partnerships and initiatives that will support a growing semiconductor ecosystem at Purdue and across Indiana.

Media contact: Erin Murphy, ermurphy@purdue.edu

Purdue launches online version of its groundbreaking Master of Business and Technology degree

Purdue University has launched an online version of its groundbreaking Master of Business and Technology degree, designed to go beyond a traditional business education and to focus on the nexus of business and technology — at a time when almost every business is a technology business. Purdue’s STEM-designated Master of Business and Technology differs from an MBA in its emphasis on leveraging emerging technologies to address existing challenges facing businesses; conceptualize yet-to-exist technological innovations; and apply data-driven decision-making, business strategy and project management.

Media contact: Erin Murphy, ermurphy@purdue.edu

Purdue helps celebrate 100th birthday of The Children’s Museum of Indianapolis

Recognizing a century of enchanting millions of patrons at the iconic venue, Purdue University has joined a milestone celebration for The Children’s Museum of Indianapolis, serving as the official centennial sponsor for the museum’s 100th birthday throughout 2025. As part of the sponsorship, Purdue is also presenting the “Memories, Wonders, and Dreams: Stories From 100 Years” exhibit, which highlights 100 objects from The Children’s Museum of Indianapolis’ vast collection. Besides the exhibit and presenting sponsorship, Purdue will create several engagements for museum attendees to enjoy throughout the yearlong celebration.

Media contact: Derek Schultz, dcschultz@purdue.edu

AP video — Why we love Super Bowl ads

Federico Rossi, an associate professor of management in the Mitch Daniels School of Business at Purdue University, explains the strategy behind Super Bowl ads. Because Super Bowl ads are so expensive, companies want to put out high quality, effective advertising. Super Bowl ads are successful not only because so many people are watching, but also because they are funny, engaging, and create awareness in a way that sticks with the audience differently than commercials for other shows or events.

Media contact: Trevor Peters, peter237@purdue.edu

Purdue-created GRAVI-BOT centrifuge system works in spaceflight microgravity and zero-gravity environments

A researcher in Purdue University’s College of Agriculture and College of Engineering has created and validated a patent-pending free-flying robotic centrifuge system for research and process applications in crewed spaceflight. The system is called GRAVI-BOT, or GRAvity-Variable Instrument for Biological and Operational Tasks. D. Marshall Porterfield and his team have applied compressed gas thrusters to propel and drive constant rotational acceleration to provide torque to the centrifuge’s central rotational axis. Porterfield is a professor in the departments of Agricultural and Biological Engineering and Horticulture and Landscape Architecture.

Media contact: Erin Murphy, ermurphy@purdue.edu

MORE: Recent AP video stories

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About Purdue University

Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at our main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap — including its comprehensive urban expansion, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative — at https://www.purdue.edu/president/strategic-initiatives.