Counterfeit prescription meds and what can be done – new video uploaded to AP Video Hub

In the video, Kim talks about counterfeit medicine and methods being developed to counter them. All videos in the Campus Insights series are free for download and use by all AP members and can be found at apvideohub.ap.org or by doing a general search on the Associated Press site. AP members may use the video or to pull quotes for print article or for broadcast or podcast.

STORYLINE

Counterfeit medicine is not a new problem but has seen a surge during the pandemic, thanks to growth in online shopping. The majority of online pharmacies do not operate legally, making them a rising source of counterfeit medication. The U.S. Food and Drug Administration is requiring that, by 2023, medications have unit-level traceability through the Drug Supply Chain Security Act. To help reach this goal, Kim and his team have developed an edible watermark that can be printed and applied directly to medicine. This watermark can be scanned by a smartphone app to verify that the medicine is genuine.