Dr. Tahira Reid, Assistant Professor of Mechanical Engineering

Dr. Tahira Reid, Assistant Professor of Mechanical Engineering, is the current director of the Research in Engineering and Interdisciplinary Design (REID) laboratory at Purdue University. The REID Lab at Purdue University is dedicated to design research and the development of methodologies that keep the end-user at the center of the design process and also supports the decision-making of engineers and designers.

Her research interests include product design, conceptual design, decision-making and behavioral psychology, and integrating human judgments into the design process. Other application areas that are of interest to Dr. Reid include (but are not limited to): sustainability, healthcare/medicine, and non-traditional applications of design research.

Dr. Reid received both her bachelor’s and master’s degrees in mechanical engineering from Rensselaer Polytechnic Institute. She received her PhD from the University of Michigan in design science, with mechanical engineering and psychology as her focus areas. Before coming to Purdue, she was a STEM Future Faculty Postdoctoral Fellow in the Department of Mechanical Engineering at Iowa State University, conducting eye-tracking studies that examined the visual information people use to make decisions about designs, and how it varies when subjects are presented with 2D and 3D forms.

Dr. Reid received national acclaim for patenting a childhood invention: a double-dutch jump rope device. Her idea led to two grants from the National Collegiate Inventor and Innovators Alliance. She has exhibited her device at the Smithsonian and demonstrated it on NBC’s Today Show. Her story has been widely covered in the news media and is featured in two children’s books.

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