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Online Non-Credit Program Launch Process

3. Execution & Implementation (Months 2-5)

(All times are approximate. This timeline represents the best case scenario.)

  • Week 6-13
    Course Development

    Steps:

    • Initial Planning (1-2 Weeks)
    • Course Planning/Design (5 Weeks)
    • Course Development (6 Weeks)
    • Course Finalization (1 Week)
    • Course Review & Revisions (2 Weeks)
    • Maintenance Mode (Ongoing)

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  • Week 6-17+
    Marketing

    Steps:

    1. Department will decide if they will use a 3rd party vendor for their marketing initiatives.
    2. A marketing strategy will be created considering the target audience.
    3. The marketing team will make a decision on what marketing channels will they use.
    4. The Marketing team will develop and execute a marketing plan with the approval of the department.

    Questions to Consider:

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  • Week 10-17+
    Student Registration

    Steps:

    1. Faculty or department will provide Purdue Online with registration criteria they would like to be collected at the time of registration, as well as dates and times and marketing materials.
    2. Purdue Online or the 3rd party vendor will maintain registration portal.

    Questions to Consider:

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  • Week 10-17+
    Student Support

    Steps:

    1. Purdue Online or the 3rd Party Vendor will provide support to students who have questions about registration.
    2. Automated academic support will be offered. (e.g. reminders to complete activities, etc.)
    3. Technology support is offered via ITaP customer service.

    Questions to Consider:

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