If you’re reading this message, it’s likely that you are a Purdue manager or soon will be. Thank you for your leadership and welcome to Purdue’s management team. 

Throughout your day, you are probably going back and forth between your management and leadership responsibilities. The primary goal of leadership is to produce change and growth. The work of a leader is to envision a better tomorrow and design the change that will get the University from here to there. The primary goal of management is to produce order and consistency. The work of a manager is to create an optimal work environment that’s clear and consistent so that faculty and staff can do their best work.   

Managing occurs in the here and now. You’re looking at short-term and mid-range goals that ensure the success of the University today. When managing, the task goals are directing the daily work of employees to achieve current identified goals. Contrast that with leading, where the focus is on the future and setting strategy and change to create the organization of tomorrow.   

The people skills differ as well.  Both managing and leading rely on emotional intelligence, but managing is more tactical, like conducting one-on-one meetings, delegating tasks, and coaching employees to improve performance. Leading is about building the culture to maximize engagement, inspiring various stakeholders with a compelling vision, fostering collaboration, and cultivating the next generation of talent and leaders.  All of this is in service to achieving the future potential of the University by maximizing the most important asset, its talented faculty and staff.

I encourage you to review our HR workshops link to view current training offerings. Purdue’s leadership and organizational development team specializes in creating development plans for managers and emerging leaders. To schedule a one-on-one development planning session, or if you have questions or recommendations concerning our programming please send an email to and a member of our team will respond to you directly. 

As a manager, your actions will greatly impact the success of the University. The stakes are high, but so are the satisfaction and pride that come from serving people, helping them succeed, and adding significant value. Please explore our site to learn more about how Leadership and Organizational Development can support you as a manager.

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