{"id":4110,"date":"2024-12-09T15:31:35","date_gmt":"2024-12-09T20:31:35","guid":{"rendered":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/?page_id=4110"},"modified":"2024-12-20T18:43:47","modified_gmt":"2024-12-20T23:43:47","slug":"home-2","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/","title":{"rendered":""},"content":{"rendered":"<div id=\"pl-gb4110-6a4a5c59cccc6\"  class=\"panel-layout\" ><div id=\"pg-gb4110-6a4a5c59cccc6-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-gb4110-6a4a5c59cccc6-0\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-gb4110-6a4a5c59cccc6-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb4110-6a4a5c59cccc6-0-0-0\" class=\"so-panel widget widget_sow-hero panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-hero so-widget-sow-hero-default-8b84db864ef5-4110 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t>\t\t\t\t<div class=\"sow-slider-base\" style=\"display: none\" tabindex=\"0\">\n\t\t\t\t\t<ul\n\t\t\t\t\tclass=\"sow-slider-images\"\n\t\t\t\t\tdata-settings=\"{&quot;pagination&quot;:true,&quot;speed&quot;:800,&quot;timeout&quot;:8000,&quot;paused&quot;:false,&quot;pause_on_hover&quot;:false,&quot;swipe&quot;:true,&quot;nav_always_show_desktop&quot;:&quot;&quot;,&quot;nav_always_show_mobile&quot;:&quot;&quot;,&quot;breakpoint&quot;:&quot;780px&quot;,&quot;unmute&quot;:false,&quot;anchor&quot;:null}\"\n\t\t\t\t\tstyle=\"min-height: 300px\"\t\t\t\t\tdata-anchor-id=\"\"\n\t\t\t\t>\t\t<li class=\"sow-slider-image\" style=\"visibility: visible;;background-color: #333333\" >\n\t\t\t\t\t<div class=\"sow-slider-image-container\">\n\t\t\t<div class=\"sow-slider-image-wrapper\">\n\t\t\t\t<div style=\"position: relative;text-align: center;font-family: Acumin Pro\">\n<div style=\"padding: 20px;display: inline-block;color: white;border-radius: 5px\">\n<h1>Purdue Horticulture Business<\/h1>\n<h2 style=\"font-size: 22px;font-weight: normal;margin-top: 10px;color: #cfb991\">Our mission is to contribute to the economic viability of the Indiana specialty crop industry<\/h2>\n<div class=\"sow-hero-buttons\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-b6573f4bcfbb\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/projects\/hortcalculator\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tHORTCALCULATOR\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-b6573f4bcfbb\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/projects\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tPROJECTS\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-b6573f4bcfbb\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/resources\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tRESOURCES\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-b6573f4bcfbb\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/publications\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tPUBLICATIONS\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div>\n\n<\/div>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<video class=\"sow-background-element\" autoplay loop style=\"opacity: 0.35\" muted playsinline><source src=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-content\/uploads\/sites\/10\/2024\/12\/Crops-4K-Video-30fps.mp4\" type=\"video\/mp4\"><source src=\"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-content\/uploads\/sites\/10\/2024\/12\/Crops-4K-Video-30fps.mp4\" type=\"video\/mp4\"><\/video>\t\t<\/li>\n\t\t<\/ul>\t\t\t\t<ol class=\"sow-slider-pagination\">\n\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"#\" data-goto=\"0\" aria-label=\"Display slide 1\"><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-next\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"next\" aria-label=\"Next slide\" data-action=\"next\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-right\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-prev\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"previous\" aria-label=\"Previous slide\" data-action=\"prev\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-left\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-gb4110-6a4a5c59cccc6-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb4110-6a4a5c59cccc6-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-gb4110-6a4a5c59cccc6-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-gb4110-6a4a5c59cccc6-2\" ><div id=\"pgc-gb4110-6a4a5c59cccc6-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb4110-6a4a5c59cccc6-2-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-7624db752780-4110 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tABOUT US\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"sow-sub-headline\">\n\t\t\t\t\t\tAt the heart of Purdue University&#8217;s commitment to agricultural innovation, our extension program bridges the gap between horticultural expertise and strategic marketing excellence. Led by Dr. Ariana Torres, we empower growers and industry professionals with cutting-edge insights into market analysis, consumer behavior, and value chain optimization. Our mission integrates sophisticated marketing strategies and economic analysis.\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-gb4110-6a4a5c59cccc6-3\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-gb4110-6a4a5c59cccc6-3\" data-stretch-type=\"full\" ><div id=\"pgc-gb4110-6a4a5c59cccc6-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb4110-6a4a5c59cccc6-3-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-7094d3ef00b4-4110 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tFOLLOW US ON OUR SOCIAL MEDIA\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-gb4110-6a4a5c59cccc6-3-0-1\" class=\"so-panel widget widget_sow-social-media-buttons panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-social-media-buttons so-widget-sow-social-media-buttons-flat-309a10535a09-4110\"\n\t\t\t\n\t\t>\n\n<div class=\"social-media-button-container\">\n\t\n\t\t<a \n\t\tclass=\"ow-button-hover sow-social-media-button-youtube-0 sow-social-media-button\" title=\"@hortbizpurdue\" aria-label=\"@hortbizpurdue\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.youtube.com\/@hortbizpurdue\" \t\t>\n\t\t\t<span>\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fab\" data-sow-icon=\"&#xf167;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\t\n\t\t<a \n\t\tclass=\"ow-button-hover sow-social-media-button-instagram-0 sow-social-media-button\" title=\"@hortbizpurdue\" aria-label=\"@hortbizpurdue\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.instagram.com\/hortbizpurdue\/\" \t\t>\n\t\t\t<span>\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fab\" data-sow-icon=\"&#xf16d;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\t\n\t\t<a \n\t\tclass=\"ow-button-hover sow-social-media-button-facebook-0 sow-social-media-button\" title=\"@hortbizpurdue\" aria-label=\"@hortbizpurdue\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.facebook.com\/hortbizpurdue\/\" \t\t>\n\t\t\t<span>\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fab\" data-sow-icon=\"&#xf39e;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":403,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4110","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/4110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/users\/403"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/comments?post=4110"}],"version-history":[{"count":26,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/4110\/revisions"}],"predecessor-version":[{"id":4222,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/4110\/revisions\/4222"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/media?parent=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}