{"id":21,"date":"2016-09-09T14:14:32","date_gmt":"2016-09-09T14:14:32","guid":{"rendered":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/?page_id=21"},"modified":"2016-10-30T06:09:23","modified_gmt":"2016-10-30T10:09:23","slug":"teaching","status":"publish","type":"page","link":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/our-people\/teaching\/","title":{"rendered":"Teaching"},"content":{"rendered":"
\n
\n\t

Principles of Marketing and Management of Horticultural Businesses<\/h3>\n

Credit Hours: 4.00. Principles of marketing and business management in the horticultural industries; market organization, performance, and planning; financial planning, pricing, promotion, cost control, and legal aspects of retailing. Case studies in direct farm, floral, and garden center management. Typically offered Fall.<\/p>\n

Course Objectives:<\/strong><\/h6>\n
    \n
  1. To become critical thinkers<\/u>;<\/li>\n
  2. To gain an understanding of marketing principles and theory;<\/li>\n
  3. To develop an understanding of marketing information available to horticulture industry professionals and how this information can be used;<\/li>\n
  4. To identify the four kinds of resources managers use;<\/li>\n
  5. To develop an understanding of financial terminology sufficiently to communicate with financial professionals and make informed decisions;<\/li>\n
  6. To construct and use an income statement, balance sheet, strategic profitability model, and cash flow budget;<\/li>\n
  7. To establish a level of confidence in creating a business plan as a tool to assess, create, and communicate a business concept; and<\/li>\n
  8. To understand how to manage people in the workplace.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    Strategic Analysis Of Horticultural Production And Marketing - Capstone<\/h3>\n

    Credit Hours: 1.00. Based on an approved work experience at a commercial horticultural enterprise, students will explore the management, operational and horticultural setting and strategies used by that enterprise and then submit a comprehensive Enterprise Analysis. A computer-aided oral presentation based on specific aspects of the enterprise and the student\u2019s work experience is also required. Typically offered Spring.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Principles of Marketing and Management of Horticultural BusinessesCredit Hours: 4.00. Principles of marketing and business management in the horticultural industries; market organization, performance, and planning; financial planning, pricing, promotion, cost…Read more about Teaching<\/span>[Read More]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":14,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/21\/revisions\/320"}],"up":[{"embeddable":true,"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/www.purdue.edu\/hla\/sites\/hortbusiness\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}