Your favorite song plays as you\u2019re shopping for clothes. The scent of bergamot draws you into a candle store. The bright colors and captivating photos motivate clicks throughout an online store. While we like to think of our shopping habits as our own, sensory cues guide our decision-making as consumers, often without even realizing it.<\/p>\n
Yingying Dong, a PhD student in the Purdue University White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, is interested in understanding how companies can best leverage sensory marketing to influence consumer behavior.<\/p>\n","protected":false},"author":7,"featured_media":47649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[251,8,19],"tags":[263,2477,240,176,2476,592,2475],"class_list":["post-47648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graduate-students","category-hospitality-and-tourism-management","category-research","tag-college-of-health-and-human-sciences","tag-consumer-behavior","tag-purdue-university","tag-research","tag-sensory-marketing","tag-white-lodging-j-w-marriott-jr-school-of-hospitality-and-tourism-management","tag-yingying-dong"],"acf":[],"yoast_head":"\n