With four Research Centers, the White Lodging-J.W. Marriott Jr., School of Hospitality & Tourism Management offers state-of-the-art faculty research in: Financial Counseling & Planning, Hospitality & Tourism Managment, Retail Management, and Selling & Sales. 

Faculty Areas of Research

Bauchet, Jonathan

  • International Development
  • Financial Inclusion
  • Agricultural Technologies for Aflatoxins Control
  • Environmental Conservation Incentives and Social Equity

Behnke, Carl

  • Foodservice Operations
  • Food Safety
  • Foodservice Education & Training

Byrd, Karen

  • Consumer Health and Well-being
  • Nutrition - Healthy Eating and Menu Nutrition Labeling in the Hospitality Industry
  • Food Safety

Cai, Liping

  • Branding and Consumer Experience
  • Rural Tourism
  • Chinese Tourists

Chan, Eugene

  • Financial Wellbeing
  • Political Marketing
  • Health & Sustainability

Chang Alexander, Kristofer

  • Fashion, Dress and Culture
  • Intercultural Development

Day, Jonathon

  • Sustainable Tourism
  • Responsible Travel
  • Destination Branding
  • Corporate Social Responsibility
  • Social Entrepreneurship

Fan, Alei "Aileen"

  • Consumer Behavior
  • Service Marketing
  • Service Innovation
  • Cross-Cultural Study

Ghiselli, Richard

  • Foodservice Operations
  • Operational Analysis
  • Turnover & Workplace Behavior

Gordon, Susan

  • Employee Wellbeing
  • Perceived Supervisor Support
  • Perceived Organizational Support

Heo, Wookjae

  • Consumers’ Financial Behavior
  • Financial Stress and Financial Resource Management
  • Machine Learning and Data Analysis in Consumer Research
  • Financial Risk Tolerance and Behavioral Finance
  • Demand for Life Insurance

Ismail, Joseph

  • Tourism Data Analytics 
  • Visitor Economic Behavior
  • Destination Economic Impact

Jang, SooCheong

  • Financial Management
  • Hospitality & Tourism Marketing
  • Restaurant Service Management and Consumer Behavior
  • Research Methodology
  • Strategic Management

Jung, Shinyong

  • Convention and Trade Show Management
  • Event Technology and Innovation
  • Sustainable Event-Tourism Development

Kang, Jiyun

  • Corporate Social Responsibility
  • Crisis, Recovery, and Resilience
  • Sustainable Consumption
  • Consumer Well-being
  • Quantitative Research Methods

LaLopa, Joseph

  • Teaching and Learning / Training
  • Sexual Harassment in Hospitality

Lawry, Aaron

  • Retail Innovation
  • Impression Management
  • Shopping Behavior
  • Luxury Marketing

Lehto, Xinran

  • Tourism Experience Design and Marketing 
  • Traveler Experience, Wellness, and Technology
  • Cross-cultural Destination Behavior

Nelson, Douglas

  • Food Sanitation and Quality
  • Foodservice Equipment Development and Testing
  • Kitchen Efficiency

Nicely, Annmarie

  • Visitor Harassment
  • Behavior Modification in Hospitality & Tourism
  • Human Resource Management in Hospitality & Tourism

Runyan, Rodney

  • Small Business Strategy
  • Small Retailer Entrepreneurship
  • Community Branding
  • Rural Downtown Retailing
  • Research Methodology

Sun, Jiong

  • Multi-channel Retailing
  • Interfaces with Marketing and Economies
  • Product Innovation
  • Supply Chain Management

Sydnor, Sandra

  • Socio-Economic Resilience
  • Service Quality in Healthcare
  • Student Learning/Service Learning

Tang, Hugo

  • Financial Risk Management
  • Strategic Management
  • Revenue Management


Research Centers

The School of HTM is home to four research centers that meet several objectives:

  • The centers are designed to allow cooperative research across many individual projects leading to strong contributions to the industry.
  • The centers provide recognition for Purdue as the source of research leadership for the hospitality and tourism industries.
  • The centers allow graduate students to contribute to a major area of problems, and to be more fully recognized for this effort.

Arthur Avery Foodservice Research Laboratory

This program is designed to conduct research in the areas of facility design, both production and customer service; the development and improvement of foodservice production equipment; and the development of new or improved food products. While technical in nature, the research is designed to support the search for solutions to current management problems.

Center for the Study of Lodging Operations

This research center provides information relating to lodging operations in all venues, including hotels, timeshares, resorts, casinos, cruise ships, assisted living properties, and bed and breakfast operations. Topic areas include human resources management, service quality management, training technologies, the operations of multiuse resort communities, lodging product design, and finance.

Purdue Tourism and Hospitality Research Center

The Purdue Tourism and Hospitality Research Center (PT&HRC) provides quality research services to communities, non-profits, and private sector organizations. Primary research services include visitor profiles studies, value-added data analysis, economic impact assessments, analyses of advertising effectiveness, tourism planning and development studies, and advisory services on destination marketing.

Visitor Harassment Research Unit

Visitor Harassment Research Unit (VRHU) is a research cluster dedicated to understanding and finding effective solutions to the problem of tourist harassment around the world.

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

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