Hugo Tang

Research Interests

  • Financial Risk Management
  • Revenue Management
  • Strategic Management

Biography

Dr. Chun-Hung (Hugo) Tang has a diverse experience in the hospitality industry, ranging from chain restaurants to upscale hotels. Dr. Tang’s research interests are financial risk management and revenue management. In the financial risk management area, Tang focuses on applying financial tools and methodology to address operational risks, such as commodity price risk, weather volatility, and interest rate risk. In the revenue management area, he is interested in dynamic pricing and online distribution channels. He has received research awards such as: the W. Bradford Wiley Memorial Best Research Paper of the Year, the Best Paper at the Graduate Conference in Hospitality and Tourism, ISTTE Conference Best Paper, and ICHRIE Research Reports Competition 3rd place. Dr. Tang received twice the Bruce I. Lazarus Undergraduate Teaching Award.

Education

  •  Ph.D.,Hospitality and Tourism Management, Purdue University, 2008
  •  M.A., Food Service Management, New York University, New York, NY, 1999
  •  B.S. Agricultural Machinery Engineering, National Taiwan University, Taipei, Taiwan, 1994 

Professional Experience

  • Associate Professor, School of Hospitality and Tourism Management, Purdue University, 2016- present
  • Assistant Professor, School of Hospitality and Tourism Management, Purdue University, 2010- 2016
  • Assistant Professor, School of Hotel and Restaurant Administration, Oklahoma State University, 2008 – 2010
  • Teaching Assistant, Department of Hospitality Management, TungHai University, Taiwan, 2002-2004
  • Restaurant Manager, The Howard Plaza Hotel Taipei, 2000-2002
  • Assistant Stewarding Manager, Windows on the World, 1999-2000

Courses Taught

  • HTM 14100 Financial accounting for the service industries
  • HTM 24100 Managerial accounting and financial management in hospitality operations
  • HTM 34100 Cost controls in foodservice and lodging
  • HTM 38100 Revenue Management in the Lodging Industry
  • HTM 54100 Advanced hospitality accounting and finance systems
  • HTM 60200 Research topics and methods seminar

Recent Publications

  • Ge, L., Almanza, B., Behnke, C., & Tang, C. H. Will reduced portion size compromise restaurant customer’s value perception? International Journal of Hospitality Management.
  • Mody, M., Tang, C. H., Gaulke, C. Gordon, S. (2018). Examining the personal and institutional determinants of research productivity in hospitality and tourism management. Journal of Hospitality & Tourism Education, 30(1), 36-51.
  • Zhang, Y., Tang, C. H., & Zhang, Y. (2017) Do hotels and mixed-use projects benefit each other? Evidence from China. ICHRIE Research Report.
  • Kim, M., Tang, C. H., & Roehl, W. S. (2017) The effect of hotel’s dual-branding on willingness-to-pay and booking intention: A luxury/upper-upscale combination. Journal of Revenue and Pricing Management.
  • Qin, M., Tang, C. H., Jang, S. C., & Lehto, X. (2017). Mobile application introduction and shareholder return in the hotel and airline industries. Journal of Hospitality and Tourism Management, 31, 173-180.
  • Chen, Y., Lehto, X., Behnke, C., & Tang, C. H. (2016). Investigating children’s role in family dining-out choices: Evidence from a casual dining restaurant. Journal of Hospitality Marketing & Management, 25(6).
  • Tang, C. H. (2015). Determinants of commodity price risk exposure in the restaurant industry: An analysis by commodity price cycles. International Journal of Hospitality Management, 45, 121-129.
  • Nicely, A. & Tang, C. H. (2015). From tertiary education to innovation at work: What is really important for hotel managers? International Journal of Hospitality Management, 51, 135-137.
  • Yen, C. & Tang, C. H. (2015). Hotel attribute performance, eWOM motivations, and media choice. International Journal of Hospitality Management, 46, 79-88.
  • Tang, C. H. & Lee, J. (2014). Employee satisfaction and long-run shareholder returns. Service Industries Journal 34(14), 1167-1183.
  • Sohn, J., Tang, C. H. & Jang, S. C. (2014). Asymmetric impacts of the asset-light and fee-oriented strategy: The business cycle matters! International Journal of Hospitality Management, 40, 100-108.
  • Wen, X., Lehto, X., Sydnor, S., & Tang, C. H. (2014). Investigating resort attribute preferences of Chinese consumers: A study of the post-80s and their predecessors. Journal of China Tourism Research, 10(4), 448-474.
  • Jang, S.  C., Tang, C. H., Park, K., & Hsu, L. T. (2013). Marketing-finance interface: A direction for hospitality and tourism management. Tourism Economics, 19(5), 1197-1206.
  • Sohn, J., Tang, C. H. & Jang, S.C. (2013). Does the asset-light and fee-oriented strategy create value? International Journal of Hospitality Management, 32, 270-277.
  • Legg, M. P., Tang, C. H., & Slevitch, L. (2012). Does political ideology play a role in destination choice? American Journal of Tourism Research, 1(2), 45-58.
  • Tang, C. H. & Jang, S. C. (2012). Hedging weather risk in nature-based tourism businesses: A proposal for ski resorts. Journal of Hospitality and Tourism Research, 36(2), 143-163.
  • Tang, C. H. & Jang, S. C. (2011). Weather risk management strategies for ski resorts: Geographical diversification and financial hedging. International Journal of Hospitality Management, 30(2), 301-311.
  • Tang, C. H. & Jang, S. C. (2010). Does international diversification discount exist in the hotel industry? Journal of Hospitality and Tourism Research, 34(2), 225-246.
  • Tang, C. H. & Jang, S. C. (2009). The tourism-economy causality in the United States: A sub-industry level examination. Tourism Management, 30(4), 553-558.
  • Jang, S. C. & Tang, C. H. (2009). Simultaneous profitability impacts of internationalization and financial leverage: The case of hotel companies. Journal of Hospitality and Tourism Research, 33(3), 347-368.
  • Jang, S. C., Tang, C. H. & Chen, M. (2008). Financing behaviors of hotel companies: A longitudinal analysis. International Journal of Hospitality Management, 27(3), 614-622.
  • Tang, C. H. & Jang, S. C. (2008). REIT requirements and hotel REITs’ profitability: A comparative analysis. International Journal of Hospitality Management, 27(4), 614-622.
  • Tang, C.H. & Jang, S.C. (2007). Revisit to the determinants of capital structure: A comparison between lodging firms and software firms. International Journal of Hospitality Management, 26(1), 175-187. 

Honors and Awards

  • Bruce I Lazarus HTM Undergraduate Teaching Award 2010 and 2016
  • ICHRIE Research Reports Competition, 3rd Place. Do hotels and mixed-use projects benefit each other? Evidence from China. 
  • Best Paper Award. The 35th Annual International Society of Travel & Tourism Educators Conference, Hangzhou, China.  October 2016. The separation of we and others by food: An exploratory study on the culinary footprints of Chinese and Western tourists.
  • W. Bradford Wiley Memorial Best Research Paper of the Year Award 2009. Financing behaviors of hotel companies: A longitudinal analysis.  International Journal of Hospitality Management, 27(3), 614-622
  • Best Paper Award. The 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, Florida, January 3-5, 2008.  Mitigating weather risk in nature-based tourism business: a proposal of snowfall derivatives for ski resorts.

Hugo Tang

Associate Professor

Marriott Hall, Room 253
Purdue University
900 W. State Street
West Lafayette, IN 47907-2115

Phone: (765) 494-4733
Fax: (765) 494-0327
tang14@purdue.edu

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

2016 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Maintained by Hospitality & Tourism Management

If you have trouble accessing this page because of a disability, please contact Purdue Marketing and Media at marketing@purdue.edu.